The group revealed plans to ramp up its ambition to conquer the Vietnamese food market with the aim of selling up to two million dishes this year.
With a strong distribution channel expansion strategy, Nisshin's products are due to hit the shelves of major supermarkets in Ho Chi Minh City soon before then expanding to other provinces and cities around the country.
The company is also considering the construction of additional factories in Vietnam to meet the rising demand for consumption, while also affirming its position as a global food giant in the country.
Takahiko Iwahashi, president and CEO of Nisshin Seifun Welna, emphasised that Vietnam is a strategic market, especially in terms of the processed food segment.
Boasting a population of 100 million coupled with impressive GDP growth, along with home cooking habits, he expressed his belief that Vietnam will emerge as one of the group's most important growth markets moving forward.
Nisshin has been in the Vietnamese market for more than a decade with two large factories in Dong Nai which specialise in producing ready-mixed flour products for export.
These plants have investment capital of about US$14.8 million and an annual capacity of 9,000 tonnes, to meet both domestic and export demand.
Nisshin has been selling processed products in Vietnam this year, marking an important step towards penetrating deeply into this market.
