The Viettel Military Industry and Telecoms Group (Viettel) has, for the 9th consecutive year, been honoured as one of the 100 most valuable Vietnamese brands in 2024 by Brand Finance - the world's leading brand valuation consulting company.
The 100 most valuable Vietnamese brands in 2024 were honoured at a ceremony held by Consultancy Vietnam Brand Purpose and global consultancy Brand Finance in Ho Chi Minh City on October 11.
Businesses must be conscious of investing in brand building for their own products. Of course, the government and related ministries should support them with preferential policies.
