The more than ten-year journey of the program "National E-commerce Week and Vietnam Online Shopping Day - Online Friday" has contributed to promoting the continuous breakthrough of Vietnam's e-commerce.
Vietnam is one of the countries with an average e-commerce growth rate of 25%/year, among the top compared to other countries in Southeast Asia.
The e-commerce retail market reached estimated US$20.5 billion in 2023, while the number of online shoppers is currently exceeding 61 million and the online shopping value of one person is roughly US$336.
In the context of current international economic integration along with the rapid and dynamic development of e-commerce, Vietnam will continue to become a new destination for cross-border e-commerce platforms.
At the event, major talking points focused on the vision for sustainable e-commerce development, opportunities for Vietnamese goods to be exported to international markets through e-commerce platforms, and opportunities for small and medium-sized enterprises to develop sustainably in the new era.
