At this largest-ever coffee festival, which saw the participation of around 10,000 people and over 400 businesses from 130 countries, Vietnam’s Detech Coffee, Phuc Sinh, and Tuan Loc showcased their specialty Arabica coffee products from the highland regions of Son La and Lam Dong.
Visiting the Vietnamese stalls, Ambassador Luong Thanh Nghi praised the efforts of these companies and noted that Denmark is a relatively large coffee market with a preference for Arabica coffee. However, it is also a demanding market, requiring high standards of quality and food safety and prioritising green-labeled products.
The Vietnamese Embassy and Trade Office in Northern Europe are ready to support domestic firms by providing market information and connecting with partners in the region.
Nguyen Thi Van, CEO of Exporum Vietnam Co., Ltd. – the entity designated by the SCA to organise national coffee competitions in Vietnam, expressed her hope that Vietnam will soon have a specialty coffee association to run world-class specialty coffee events and increase the nation’s voice in this potential market.
