Vietnam ready to work with Google on culture and tourism promotion

VOV| 16/07/2024 11:22

Deputy Minister of Culture, Sports and Tourism have affirmed his ministry’s willingness to promote culture and tourism on Google platforms at a recent meeting with Sapna Chadha, vice president, Southeast Asia and South Asia Frontier, Google Asia Pacific at Google in Hanoi.

He noted his appreciation for the company's interest in the Asia-Pacific region, including Vietnam, adding that the interest has been indicated in a host of digital infrastructure investment projects, start-up and small businesses support, along with enhancing cybersecurity.

At the meeting, Chadha told the minister a platform, Vibrant Vietnam was launched officially on July 10 on the Google Arts & Culture (GAC) site at https://artsandculture.google.com/project/vibrant-vietnam-people-places-nature.

Vibrant Vietnam focuses on introducing the community of 54 ethnic groups along with the diverse natural features stretching from the north to the south of the country, thereby portraying the deep connection between human life with nature and highlight the unique and cherished cultural features of the nation.

With the successful launch of the Vibrant Vietnam project, Chadha hopes that the ministry and Google will cooperate in researching to sign an agreement on storing content on digital platforms to introduce Vietnam’s world heritages on GAC.

The promotion of Vietnam’s world heritage sites on Google platforms will contribute to affirming the country’s efforts in preserving and promoting the values ​​of heritage, popularising images and destinations in Vietnam to the world, Chadha added.

According to Deputy Minister Cuong, both sides will sign an agreement soon to introduce UNESCO recorgnised - Hạ Long Bay and Cat Ba Archipelago and Trang An Landscape Complex on GAC.

"This cooperation will be an important boost for museums and relic sites to have agreements and in-depth cooperation with Google," Cuong stated.

After the meeting, both sides agreed that Google will continue taking heed to and supporting programmes and projects to promote tourism, preserve Vietnam's traditional culture, helping the country to run short-term courses on digital content, digital transformation and multimedia regarding culture, sports and tourism.

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