The country scored 89 out of 100 points, ranking 15th in the standing.
According to Conde Nast Traveler, Vietnam’s charming rusticity means it is high on the list of gap-year adventurers each year. The country welcomed approximately 12.6 million tourists in 2023, which is small compared to Thailand’s 28 million. However, this figure increases each year as travelers choose to uncover the country’s secrets and experience the towns and cultures which mass tourism has yet to encroach on.
It revealed that Vietnam Airlines will become the first and only airline in the country to offer a non-stop service to Italy when it launches thrice-weekly flights between Hanoi and Milan in July 2025. The country has also won big at the World Travel Awards 2024, claiming awards including ‘Asia’s Leading Festival and Event Destination.
“In short, this is no longer ‘one to watch’ – it’s one to book,” it concluded.
Japan topped the list of the Best Countries in the World with 95.32 points, followed by Switzerland with 94.62 points, and Thailand in third with 92.29 points.
The results were based on the choices of more than 600,000 readers across the globe submitting their responses and rating their recent travel experiences of the world’s countries, cities, islands, hotels, resorts, cruise lines, airlines, and airports.
