The event, organised by the Lam Dong Investment, Trade and Tourism Promotion Center, is one of 10 main programmes of the 10th Dalat Flower Festival in 2024, aiming to attract further local and foreign tourists to the city.
Addressing the event, Pham S, vice chairman of Lam Dong Provincial People's Committee, emphasized that the event provides an opportunity for local businesses to introduce hundreds of One Commune One Product (OCOP) products to both residents and tourists.
The occasion is expected to attract the participation of 35 enterprises from the locality to introduce their wine, tea, and coffee products. According to the plan, the function will last until January 2, 2025
With diverse activities taking place within the framework of Da Lat Flower Festival, Da Lat city is anticipated to become the locality with the highest number of tourists in the Central Highlands region, reaching an estimated figure of over two million visitors coming for this occasion.