SIAL Interfood helps local firms make further inroads into Indonesian market

SIAL Interfood 2024, one of the largest food and beverage exhibitions in Southeast Asia, has helped Vietnamese enterprises gain further entry into the potential Indonesian market, as well as the region and the wider world.

The event is running from November 13 to November 16 in Jakarta, Indonesia, and has attracted the participation of more than 1,200 exhibitors from more than 25 countries worldwide, including Vietnam.

Vietnamese products such as confectionery, cashew nuts, milk, and coffee have all captured great attention from both Indonesian and foreign firms at the expo.

Kelly Sun, sales director of Glory Light Group of China, emphasized that he was interested in the Vietnamese brand Tipo due to reasonable prices on offer coupled with their products’ delicious taste.

Meanwhile, Pham The Cuong, Vietnamese Trade Counselor in Indonesia, said that bilateral trade turnover between Vietnam and Indonesia has increased rapidly recently with Vietnamese exports to this market surging by 22% during the nine-month period.

With a population of roughly 280 million people, there exists great potential for Vietnamese firms in the food and beverage sector to boost exports to this market, he said, adding that Indonesia imports about US$20 billion worth of goods each year.

Despite bright export prospects ahead, Indonesia has set forth strict requirements for products, especially food and beverage items, including Halal certification due a large Muslim population.

In order to conquer this demanding market, Vietnamese enterprises are required to fully prepare all necessary documents to further expand into the crucial market in the coming time, he noted.

The four-day SIAL Interfood 2024 exhibition aims to attract 90,000 visitors, becoming an ideal place for businesses from around the world to expand their networks, acquire knowledge, and explore new trends.