Khanh Hoa bird’s nests seek to gain firm foothold in Chinese market

The December 19-23 program, organized by the Ministry of Industry and Trade, aimed to support Vietnamese enterprises in boosting exports and building brand recognition in China.

Addressing the event, Trinh Thi Hong Van, chairwoman of the Board of Directors of Khanh Hoa Salanganes Nest Company, emphasized that Vietnamese enterprises have always been keen to work with Chinese partners to provide the best quality products to Chinese consumers.

She called for additional support from authorities to streamline export procedures and accelerate market entry for the company’s products. Furthermore, she stressed the importance of promotional initiatives to enhance brand value in the Chinese market.

The company also signed a number of cooperation contracts with international partners at the event.

Apart from joining the trade exchange, Khanh Hoa Salanganes Nest Company also took part in the Vietnam-China brand promotion festival, and its product lines attracted a large number of visitors who sampled and purchased items.

Many customers placed orders immediately after experiencing the products, and representatives from supermarkets and restaurants engaged in discussions about long-term partnerships.

With its superior quality and reputable brand, Khanh Hoa Salanganes Nest Company is poised to continue growing its market share in this key international market.