Viettel among valuable Vietnamese brands in 2024

It has also been the firm most highly regarded by the public for its sustainable development.

The public's perceived value of Viettel's sustainable development is estimated to reach US$756 million in 2024. This is the second year Brand Finance has measured this value, with Viettel leading for two consecutive years since 2015, maintaining a gap of 3 to 7 times over brands in the telecommunications, food and beverage (F&B), banking, and real estate sectors.

According to Brand Finance, this value reflects consumers' assessment of the company's commitment to sustainable development.

The index indicates that Viettel's technological and financial contributions to addressing social issues and improving the quality of life for the Vietnamese people are highly appreciated by the public, it said.

Explaining Viettel's ability to maintain growth compared to other brands, Brand Finance cited the firm's plans to roll out 5G services, and customer evaluations of its product and service quality, as well as its commitment to sustainable development.

Viettel stated that in its early startup phase in the 2000s, it operated with the principle of aligning business with social responsibility, focusing on human development, as seen in its priority to expand mobile networks in rural areas. In subsequent years, it contributed to sustainable development goals of Vietnam through technology access initiatives and programmes such as “For studious students”, “Heart for children”, and “Internet for schools”.

In 2018 – 2028, it aims to lead and play a key role in building a digital government, a digital economy, and a digital society to enhance happiness; and promote cybersecurity.

Last year, Viettel allocated VND259 billion (over US$10.3 million) for activities supporting education, health care, programmes to assist those who served the nation and people with difficult circumstances. That same year, the firm released its sustainable development report with the theme "Technology with Heart".

This year, it continues to promote sustainable development, focusing on developing high-quality human resources, building a digital society, ensuring information security, reducing greenhouse gas emissions, developing smart green data centres, and practicing transparent governance.