Binh Duong hosts Vietnam-Korea Character Licensing Festival

Society – Economy - Ngày đăng : 12:34, 04/10/2024

The Vietnam-Korea Character Licensing Festival 2024 (VKCLF 2024) is underway in the southern province of Binh Duong, featuring a variety of cultural events and business opportunities within the character licensing industry.

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Following the first edition in 2023, the Korea Creative Content Agency in Vietnam (KOCCA Vietnam) and the World Trade Centre Binh Duong New City co-host the second, which kicked off on October 3, with the aim of enhancing cooperation in the newly-emerging sector included in Binh Duong’s economic development strategy.

Local fans of iconic characters have a chance to explore unique and creative products displayed by 15 businesses from the Republic of Korea (RoK).

Binh Duong, home to modern industrial parks, is steadily transforming itself into a destination for new business models with a blend of cultural and economic factors.

The festival, therefore, is set to promote local content creation, thus developing iconic, unique Vietnamese characters capable of making an impact on the international market.

KOCCA Vietnam Director Seong Im Kyeong expressed his hope for expanded cooperation between Vietnam and the RoK in the industry, adding the festival offers an opportunity for experts and managers to look into opportunities and challenges in building creative businesses models in Binh Duong.

VNA