Vietnamese products promoted at international food fair in Russia

The fair, which is taking place from September 17-20 at Crocus Expo International Exhibition Centre, Krasnogorsk, brings together more than 1,100 businesses and exhibitors from more than 40 countries, and is expected to attract more than 20,000 visitors from more than 72 countries.

Fifty Vietnamese exhibitors are joining the fair, displaying their products on a total area of 250 sq.m.

At the pavilion's opening, Director of the Trade Promotion Department under the Vietnamese Ministry of Industry and Trade (MoIT) Vu Ba Phu said that as the world’s economy and trade are facing difficulties due to geopolitical fluctuations in the world, now is time for countries to further cooperate, open markets, limit applications of new trade barriers, and remove barriers to trade.

Welcoming Vietnamese enterprises to the food fair, CEO of ITE Group - the fair's organiser - Dmitry Zavgorodniy said that in just the first five months of 2024, the two-way trade turnover between Vietnam and the Russia increased by 51.4% year-on-year to US$1.96 billion.

He hoped that the participation of the Vietnamese enterprises at the fair will help strength the two countries’ trade ties and friendship.

Do Thi Hai Yen, head of Market Development Department of Artexport Hanoi, said the fair provides her company an opportunity to work directly with Russian partners, thereby building trust between the two sides, discussing feasible payment plans and signing specific and long-term contracts.

Truong Quoc Bao, Marketing Director of TH Group, said that the group wants to introduce the brand image of its products to Russian consumers.

TH Group aims to introduce products that are familiar to Russian consumers but have unique Vietnamese flavours, for example, oat milk with tropical fruit flavours, according to Bao.