Tourism promotion programme on China’s Zhangjiajie city introduced in Hanoi

The tourism promotion scheme provides detailed information about attractive destinations in the Chinese locality, help firms explore collaboration opportunities to promote sustainable tourism, improve service quality, and expand the market.

Addressing the event, Zheng Dawei, cultural counselor of the Chinese Embassy in Vietnam, emphasised that since the beginning of the year, tourism ties between the two countries have recovered rapidly. The past seven months saw Chinese tourists to Vietnam reach more than two million, representing a sharp increase of 290.2% year on year.

He highlighted the outstanding results achieved in tourism cooperation between Zhangjiajie and Vietnam, saying Vietnamese holidaymakers have become one of the key sources of foreign tourists to the Chinese city, ranking fourth among international arrivals.

He expressed his delight at seeing Zhangjiajie become an attractive destination for Vietnamese tourists over recent years.

For his part, Truong Quoc Hung, chairman of the UNESCO Hanoi Travel Club, shared that from a tourist destination with between 14 and 15 Vietnamese tourists in 2012, Zhangjiajie has recorded impressive growth with 102,800 Vietnamese visitors so far in 2024.

At present, Vietnam has become the city’s second largest international tourism market, which demonstrates the tireless efforts made by both Vietnamese and Chinese travel businesses in promoting tourism activities between the two sides, Hung added.

Hung expressed his belief that the event will not only serve to enhance tourism connectivity between the two sides, but will also open up bright prospects for regional tourism moving forward.