Vietnam becomes most favourable destination for Koreans in summer peak season

Travel booking data in the third quarter of this year indicated that while Vietnam and Japan remain two destinations with high demand for reservations in the period, the increase in the number of tourists choosing China has also been remarkable, it said, attributing the result to many airlines’ resumption and expansion of flights to China during the summer.

For the third quarter of 2024, for the first time, reservation rate for Vietnam reached 13.7%, higher than that of Japan at 13.2%. China ranked third in the list with 11.7%. Thailand came fourth at 7.1%, trailed by Mongolia.

The analysis also showed that short-distance travel destinations accounted for 80% of all bookings during the 2024 summer travel peak season, especially the Chuseok (Mid-Autumn) holiday, the biggest holiday of Koreans in a year, which is slated for September 14-22. During the holiday, 17% of Korean travellers have booked destinations in Japan, 14.7% chosen China and 14.4% selected Vietnam.

A leader of Kyowon Tour Travel Easy stated that due to the impact of high inflation, more Koreans have chosen short-distance overseas destinations during the holiday season or for early vacation to avoid the peak season to lower the burden of cost.