The event aims to promote bilateral cooperation between the two localities and stimulate tourism demand to Phu Yen this summer.

Deputy Director of the department Nguyen Le Vu said he hopes the event will lay a foundation for promoting tourism cooperation and cultural exchange between the two localities.

Indian partners and businesses can collaborate, exchange experiences, and establish partnerships to develop tourism and promote the image of Phu Yen, thus creating a bridge to attract more international tourists and Indian visitors in particular to Phu Yen, and Vietnamese tourists to Kerala, he stressed.

According to the department, India is one of Phu Yen's traditional partners. In recent times, the cooperation between Phu Yen and India has recorded significant results in investment, culture, sports, and tourism. With the participation of local tourism businesses and the nearly 30 tourism firms from Kerala, this event will open up opportunities for multifaceted cooperation between the two localities.

As part of the programme, WebCRS company from Kerala signed memoranda of understanding on cooperation with several travel agencies and hotels in Phu Yen.