The debut version of the event will be attended by various domestic and foreign businesses and localities who have strengths in ginseng, flavourings, and medicinal herbs, including from Canada, the United States, the Republic of Korea, Japan, India, and other Southeast Asian countries.

A total of 57 booths, including 32 from foreign exhibitors, will be displaying fresh ginseng and ginseng-based products.

Seminars and cultural and artistic programmes will also be part of the festival.

Furthermore, an exchange programme on delicious dishes made from ginseng and aromatic herbs will be held.

The first festival aims to promote the value of the ginseng and aromatic and medicinal herb industry, which is one of Vietnam's strong industries, according to the organisers. Among them, Ngoc Linh ginseng discovered in the Ngoc Linh mountain range in 1973 is one of the most precious and endemic medicinal herbs in the country.