The project was named Hoi An-The Craft Village Is On The Digitalization and serves as an important achievement which recognises the central city’s efforts in promoting digital transformation in traditional craft villages.
According to a leader of Hoi An, the city boasts five traditional craft villages and nearly 50 active handicraft trades, including woodwork in Kim Bong village, pottery in Thanh Ha village, lantern making, bamboo and coconut crafts, tailoring, and leatherworking, among others.
A total of three craft villages and one traditional craft have been recognised as part of the national intangible heritage.
Hoi An is also a member of UNESCO's global Creative Cities Network in the fields of crafts and folk arts.
The Kotler Awards are designed to enhance the overall spirit of competitiveness of the national industry by both encouraging and spreading examples of individuals and companies which serve to create innovative customer values whilst achieving a successful market performance through various marketing competitiveness enhancement activities.
Judged by a panel of senior marketing experts and staying committed to the credo that ‘Every Business is a Global Business’; the awards are designed to encourage excellence.
The judging is based on all past achievements and business performance over the year. The final selection of the winners is made on the basis of public poll and professional judges’ assessment.
