Of the total figure, the number of foreign visitors reached 3.94 million, a sharp increase of 42% over the corresponding period last year.
Meanwhile, the number of domestic visitors to the capital reached 15.1 million, an increase of 6.5% over the same period from 2023. The department revealed that August alone witnessed Hanoi welcome a total of 2.49 million tourists. Among them were over 496,000 foreign arrivals, up 34.5% on-year.
August saw the average room occupancy rate of one to five star hotels stand at an estimated 57.3%, up 0.3% over the same period from 2023. Hanoi currently boasts 3,760 accommodation establishments with 71,246 rooms, including 606 hotels and apartment buildings ranked between one to five stars.
Thanks to the growing number of tourists, Hanoi’s revenue from tourism was estimated to be at VND73,261 trillion in the eight-month period, an annual increase of 19.2%.
Dang Huong Giang, director of the Hanoi Department of Tourism, said that the city’s tourism sector will continue to organise a number of tourism events ahead in the remaining months of the year, including Hanoi Tourism Ao Dai Festival 2024, a series of sporting and tourism activities, and a series of specialised activities aimed at developing cultural and historical tourism products in the capital.
She added that the department will build a model of agritourism in line with the building of new-style rural areas and a community-based tourism model which is linked to hands-on experiences in craft villages and tourist destinations with traditional cultural values of ethnic minorities.
In addition, it will also launch experiential tourism products associated with heritage and relic sites around Dan Phuong district, as well as taking steps to speed up digitalisation in the tourism sector as a means of meeting the changing demands of tourists.
