They will introduce their advantageous products at the fair, including vermicelli, cashew nuts, coffee, pepper, dried nuts, spice products, nutritional powder, cordyceps, black garlic, vegetable powder, fruits, herbal teas, and wooden straws.

Nguyen Van Chi, deputy chief of the Standing Office of the Hanoi New Rural Construction Program Coordination Office, emphasized that the occasion aims to support Hanoi’s firms as they strive to increase the presence of Vietnamese brands among Australian and international consumers.

This is along with seeking greater investment co-operation in agricultural production and food processing, as well as introducing Hanoi's agricultural products and One Commune One Product (OCOP) products into distribution channels in Australia.

Furthermore, the event also provides an ideal venue for Hanoi to introduce their potential and ramp up investment, trade, and tourism activities in Australia, Chi noted.

Moreover, local firms will also have the opportunity to advertise their range of products on the website of Foodservice Australia 2024 as part of efforts to introduce their items and services to Australian and international visitors.

Enterprises from Hanoi are anticipated to attend forums and conferences during the event in order to gain greater insights into brand building, whilst staying updated on information relating to the current trends of food and beverages around the world.