Lasting to October 20, it aims to promote and encourage female workers at government offices, central and municipal agencies, businesses, schools, and other institutions to don the iconic traditional dress every Monday and Friday as well as on important events.
At the launch event, Vice Chairwoman of the Hanoi Women's Union Pham Thi My Hoa said the campaign not only honours the beauty of Vietnamese women but also promotes the dress to international communities. Additionally, it seeks to reinforce the costume’s cultural value in modern life, while offering local women a chance to showcase their love, solidarity, and commitment to preserving and promoting the country’s cultural heritage.
On the occasion, 50 high school girls from disadvantaged backgrounds were presented with gifts from Dat Viet company and white Ao dai from Hanoi's Ao dai Heritage Club.
A seminar on the cultural value, preservation, and development of the traditional dress in the contemporary context also took place. Experts, artisans, and researchers shared insights on its history, evolution, and aesthetic and cultural significance, as well as solutions to preserve this traditional garment in today’s society.
