Addressing the event, Ha Van Sieu, deputy director of the Vietnam National Authority of Tourism (VNAT), emphasised that blessed with magnificent natural landscapes, long-standing cultural heritages, and unique cuisine, Guangxi represents an ideal destination for Vietnamese tourists who are keen to explore cultural diversity.

Both sides are required to create the most optimal conditions possible for travel firms to ramp up co-operation and the exchange of tourists in order to explore their natural landscapes, Sieu noted.

He expressed his belief that the event provides an ideal opportunity for Vietnamese tourism businesses to gain greater insights into Guangxi's tourism unique products and services, thereby working alongside the Chinese locality’s partners to design tour products for local holidaymakers.

The VNAT has committed to continuing stepping up linkages and cultural tourism exchanges between Vietnamese localities and Guangxi province in order to accelerate sustainable development for the tourism industry in the future, he added.

Last year witnessed Vietnam  welcome over 1.7 million Chinese visitors, enjoying a recovery rate of 30% compared to 2019 in the period before the COVID-19 outbreak.

In the opening four months of 2024, Vietnam received nearly 1.25 million Chinese visitors, with a recovery rate of 73% compared to the pre-pandemic levels.