According to Outbox, 52.1% of Asian travelers value Vietnam for its array of natural beauty, making it one of the primary motivations for visiting.
The tourists are impressed by the country’s diverse landscapes, ranging from the limestone karsts of Ha Long Bay, which attracted around one million international visitors in the first half of the year, to the terraced rice fields of Sa Pa and the pristine beaches of Da Nang and Nha Trang.
“These scenic wonders provide not only breathtaking views but also a variety of activities such as trekking, boating, and beachside relaxation,” it reveals.
Vietnam’s rich cultural heritage is another key factor, attracting 45.2% of Asian tourists who come to experience its culture.
Outbox shares that the country boasts a history spanning thousands of years, reflected in its ancient temples, historic cities, traditional festivals, and local cuisine.
The firm’s data highlights that 24.8% of Asian tourists prefer to take leisure trips for cultural and culinary experiences. This indicates that Vietnam’s appeal is not limited only to its cultural values.
“Asian travelers are particularly interested in experiencing cultural activities with the locals and tasting traditional dishes as a highlight,” it adds.
Safety is another significant factor, with 40.7% of surveyed Asian tourists considering Vietnam to be a safe destination for their upcoming trips.
The survey shows that the country is also renowned for its welcoming and hospitable locals, which significantly enhances the travel experience on offer.
The majority of visitors have felt safe during their stay, noting that the crime rate is lower than that of many other Southeast Asian countries.
In the 2023 Global Peace Index, Vietnam climbed to 41st out of 163 countries and territories in terms of peacefulness level, marking a noteworthy improvement from the previous year.
“The country’s government has also implemented stringent measures to ensure tourist safety, particularly in light of global health concerns. This commitment to safety, combined with the warm and friendly nature of the Vietnamese people, makes tourists feel at ease and welcomed,” Outbox stresses.
Another reason that made the country an attractive destination was affordability, with 40.3% considering its low costs to be an important aspect when planning their trip.
“From affordable accommodation to reasonably priced food and transportation, Vietnam provides a cost-effective travel experience without compromising on quality,” says the survey.
Outbox data indicates that 35.8% of Asian travelers are drawn to Vietnam for its relaxing atmosphere, which is often cited as a significant reason for choosing the country as a holiday destination.
“The country’s slower pace of life, especially in rural areas and smaller towns, offers a stark contrast to the fast-paced urban environments from which many tourists come,” it concludes.
In the first nine months of this year, the country received nearly 12.7 million foreign visitors, with most of them coming from Asian countries and territories led by the Republic of Korea, China, Taiwan (China), and Japan.
