The export market is seeing gradual recovery thanks to reduced inventories coupled with increasing consumer demand, factors which are expected to be the foundation for Vietnamese export businesses looking to make breakthroughs.

Nguyen Dinh Tung, general director of T&T Vina Company, said that the company has just successfully signed many major and long-term orders.

Accordingly, each week the firm will export two containers of fresh coconuts to the Dubai market, along with one container of seedless lemons and dragon fruit to the Omani market.

When the general market becomes more difficult, the demand for fruits and vegetables increases. Fruit and vegetable export turnover during the four-month period indicates positive signs, especially durian exports to China; or grapefruit exports to New Zealand, Australia, and the United States, Tung added.

Gradually coming out of a period of difficulties due to a lack of orders from the end of 2022 to the end of 2023, since the beginning of the year garment and textile export orders have grown again.

Pham Van Viet, chairman of Viet Thang Jean Company, said that since early this year export orders at this enterprise have recovered and grown well compared to the same period from last year.

According to Viet, not only Viet Thang Jean, apparel businesses are also witnessing a boost in export orders thanks to market recovery, while buyers' inventories are below the minimum level, thereby making them start importing goods again. As a result, purchasing power in the traditional markets of Vietnam's textile and garment industry have recorded strong growth.

Regarding the wood industry, Dien Quang Hiep, general director of Minh Phat 2 Company, acknowledged that major markets such as the US and Europe are showing many positive signs as consumer demand for goods is gradually increasing again.

This thereby serves to promote an increase in export orders, including wood and wood products.

During the past fourth month, the export activities of the wood industry has recorded a positive growth rate of about 65% to 70% compared to 2022. With the current growth momentum, the wood industry is forecast to see many good prospects ahead this year.

However, Hiep also noted that the main export markets of the wood industry increasingly require strict control of wood origins to ensure legality, without affecting degradation, deforestation, green production, and the reduction of greenhouse gas emissions.

Along with that, the increasing risk of trade fraud and falsification of product origin is also a significant challenge facing wooden furniture exporters.

With regards to the wood industry developing sustainably, in addition to meeting regulations and standards on origin and the environment, businesses must focus on investing in design, creativity, and enhancing the added value of their products.

"Businesses need to invest in new technology and digital transformation to develop new products and services, improve competitiveness, and increase efficiency and higher productivity," Hiep emphazized.