The programme is also part of a wider effort to attract Chinese tourists back to the coastal city of Da Nang.
At the event, representatives from the Da Nang Department of Tourism provided participants with relevant information on destinations, new tourism products, festivals, and programmes to attract MICE (Meetings, Incentives, Conferences and Exhibitions) tourists to the city.
Simultaneously, both sides agreed to propose resuming the air service between Da Nang and Chengdu, as well as devising cooperation policies to attract tourists to their destinations.
Meanwhile, leaders from the Chengdu Municipal Bureau of Culture, Radio, Film and Tourism said that with rich and diverse tourism resources, Da Nang was voted by National Geographic Magazine as one of the 50 must-see destinations in life and has become known as the "Hawaii of the East".
They added that Chengdu plans to establish close cooperative relations with Da Nang, enhance the exchange of information, jointly develop creative tourism products, and improve the travel experience for visitors.
Truong Thi Hong Hanh, director of the Da Nang Department of Tourism, revealed that both localities would continue to strengthen collaboration efforts moving into the new period, with a specific focus on restoring the direct Chengdu - Da Nang air route whilst supporting businesses to effectively tap into the source of tourists from both sides.
