According to the municipal Department of Tourism, these figures will help the city's tourism revenue exceed VND36 trillion (US$1.41 billion), up by 15% against 2024 and 49% from 2019 – the year before the COVID-19 outbreak.
As a popular tourist destination in central Vietnam, the city plans to maintain its signature events in 2025 such as the Da Nang International Fireworks Festival, Da Nang Asian Film Festival, a food tour, a New Year celebration, and a beach tourism programme.
The 16th fireworks festival, scheduled to run from May 31 to July 12, will light up the sky in six nights and feature 10 teams for the first time.
Last year, Da Nang welcomed approximately 10.9 million visitors and reeled in VND31 trillion, up 32.8% and 22.1% year on year and surpassing the yearly targets by 29.3% and 10.8%, respectively.
The central economic hub has a total of 90 kilometres of coastline and dozens of beaches, including stunning My Khe. Meanwhile, the city’s Ngu Hanh Son (Marble Mountain) district is renowned as a centre for stone sculpture art, with Non Nuoc craft village standing at the foot of the Marble Mountain.
Experts said those natural advantages, combined with modern infrastructure, good services, safety and hospitality, create unique traits for the city.
