consumers

Seminar helps fashion businesses identify future consumers

Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hà Nội on Monday.

Culture

63% of consumers expected to increase spending on essential goods in 2025
PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.
Vietnamese consumers most optimistic in ASEAN about economy: UOB
Vietnamese consumers showed the highest level of optimism regarding their country’s economic outlook compared with their regional peers, according to a recent study by Singapore’s United Overseas Bank (UOB).

Vietnam, RoK cooperate to combat counterfeits, protect consumers
The Vietnam Directorate of Market Surveillance (DMS) has collaborated with the Korean Intellectual Property Office (KIPO) and Korean Intellectual Property Protection Agency (KOIPA) to host a workshop discussing counterfeits of those from the Republic of Korea’s brands in Vietnam.
Vietnamese pangasius becomes leading option for Brazilian consumers
Vietnamese tra fish (Pangasius) has become the main choice among the white-fleshed fish species that Brazil imports from around the world, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).
Consumers cautioned against unsafe mooncakes ahead of Mid-Autumn Festival
The increasing availability of cheap, unlabeled mooncakes with questionable origins in HCMC raises concerns about food safety, as consumers are urged to prioritize reputable brands and exercise caution when purchasing these festive treats.
Vietnamese products promoted at Malaysia food, drink trade fair
Vietnamese products were promoted at the second Food& Drinks Malaysia trade fair (FDM) that took place in Malaysia from July 2-4.

Vietnamese lychees become familiar to Thai consumers
A programme to promote Vietnamese lychees to Thai consumers was opened at Centralworld commercial centre in Bangkok, Thailand on June 21.
Enterprises urged to grasp Thai consumers’ taste to boost exports
The Ministry of Industry and Trade (MoIT) has suggested Vietnamese enterprises further learn about Thai consumers’ taste and the country’s regulations and technical standards to boost exports to this market.
Over 30% of Vietnamese consumers are interested in EVs: report
More than 30% of Vietnamese consumers are interested in purchasing electric vehicles (EVs), according to a recent Deloitte’s global automotive consumer study.

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