![conference helps connect central highlands provinces, rok enterprises picture 1 conference helps connect central highlands provinces, rok enterprises picture 1](https://media.vov.vn/sites/default/files/styles/large/public/2024-08/rok%20enterprises.png.jpg)
The event drew the participation of 29 Korean firms and 74 enterprises based in the Central Highlands provinces of Lam Dong, Dak Lak, Gia Lai, Kon Tum and Dak Nong.
In his opening remarks, Duong Quoc Anh, Director of the Trade, Tourism and Investment Promotion Centre of Lam Dong highlighted the strong growth of the cooperative relationship between Vietnam and the RoK in various fields, including trade and investment, adding that the Central Highlands region, which boasts great potential in natural resources, friendly people and diverse culture, has become an attractive destination for domestic and foreign investors.
Cho Beob - Vice President of RoK Y Mart Retail Group, said that by participating in this conference, he wanted to work directly with Vietnamese enterprises and seek best local products for trading. He went on to say that Koreans like products such as coffee and cocoa, so he is looking for these types of products.
Tran Hai Linh, Chairman of the Vietnam - Korea Business and Investment Association (VKBIA) said that ample room remains to promote trade cooperation and import-export between Vietnam and the RoK. According to him, the conference in Lam Dong offered a good chance for the business community of the two countries to implement B2B and B2C activities.