An artistic collab between two Kingdoms: Thailand, Bhutan team up for exclusive collection

05/09/2024 14:56

This collaboration, supported by Bhutan’s Department of Tourism through the GEF Ecotourism project to mainstream biodiversity conservation into the tourism sector of Bhutan is the result of a year-long effort to highlight the exceptional craftsmanship of designers from both Bhutan and Thailand.

BANGKOK – For the first time in the relationship between Bhutan and Thailand, a unique collaboration between local and international designers has resulted in an exclusive collection that bridges the cultural heritage of the two kingdoms.

Thai jeweller Sarran Youkongdee (right), founder of the sustainable brand SARRAN, has partnered with Chuni Dorji Privé, a Bhutanese luxury fashion brand. Photo The Nation

Thai jeweller Sarran Youkongdee, founder of the sustainable brand SARRAN, has partnered with Chuni Dorji Privé, a Bhutanese luxury fashion brand.

Inspired by the richness of Bhutanese culture as well as the natural environment, the fashion and jewellery collection will be showcased at the Zhiwa Ling Heritage Hotel in Paro.

This collaboration, supported by Bhutan’s Department of Tourism through the GEF Ecotourism project to mainstream biodiversity conservation into the tourism sector of Bhutan is the result of a year-long effort to highlight the exceptional craftsmanship of designers from both Bhutan and Thailand.

Chuni Dorji Privé’s clothing line beautifully complements the SARRAN jewellery collection, which is deeply rooted in the essence of Bhutan’s natural beauty, sacred sites, environment, and cultural heritage.

Interpreting the stories of the Thunder Dragon, SARRAN’s collection captures the purity of the environment, the intricate artistry of Bhutanese women, and the nation’s commitment to sustainability.

By incorporating elements such as recycled materials and traditional Kira fabric, SARRAN’s work celebrates Bhutanese culture and emphasizes the importance of environmental stewardship.

The partnership culminated in Bhutan’s first sustainable Fashion Show, which took place on Sunday, August 25, 2024, at the Zhiwa Ling Hotel in Paro, as part of Bhutan’s 50 years of tourism celebrations.

The show was more than just a fashion event; it was a platform to share Bhutanese creativity and craftsmanship with the world, reflecting our cultural heritage while embracing contemporary design.

Chuni Dorji Prive offers hand-embroidered and hand-painted creations that effortlessly blend Bhutanese tradition and modernity.

The pieces are crafted from fine velvet, pashmina, and Napa leather, sourced regionally.

With its distinct Bhutanese motifs and exclusivity—available only within Bhutan—the brand’s products are unique and traditional, but also modern.

“Bhutan has incredible artists and designers who deserve a platform to showcase their talents and their beautiful creations,” said Damcho Rinzin, Director of the Department of Tourism, Bhutan.

“After nearly a year of discussions, we are thrilled to see this partnership come to life. Partnering with SARRAN and Chuni Dorji Privé for this innovative project is a great opportunity for tourism. As we celebrate the 50th Anniversary of tourism in Bhutan, this collaboration is a key step in sharing Bhutanese art and design with the world.”

Sarran Youkongdee is a renowned Thai jewellery designer celebrated for his commitment to sustainability, with every aspect of his brand reflecting a deep respect for the environment.

For more information about Bhutan’s Department of Tourism visit www.bhutan.travel -- The Nation/ANN

Theo vietnamnews.vn
https://vietnamnews.vn/life-style/1662411/an-artistic-collab-between-two-kingdoms-thailand-bhutan-team-up-for-exclusive-collection.html
Copy Link
https://vietnamnews.vn/life-style/1662411/an-artistic-collab-between-two-kingdoms-thailand-bhutan-team-up-for-exclusive-collection.html
    • Exhibition introduces community-oriented and sustainable programmes
      An exhibition on the Human Act Prize – an annual award organised by the Nhân Dân (People) newspaper in collaboration with the VCCorp – introduces community-oriented and sustainable programmes throughout the country.
    • Exhibitions in Hà Nội downtown celebrate Heritage Day
      This year marks the 19th anniversary of the Việt Nam Cultural Heritage Day since its inception in 2005, aiming to promote the traditions and sense of responsibility among those working to protect and promote the value of Việt Nam's cultural heritage.
    • Vietnam promotes cultural heritage values for sustainable future
      Vietnam’s over-4,000-year history has woven a tapestry of cultural treasure across the country, representing more than just the nation’s soul but emerging as a powerful catalyst for sustainable development. Amidst rapid globalisation and urbanisation, preserving and promoting the cultural wealth has never been more critical.
    • Hue ancient city – Land of UNESCO heritages
      The central province of Thua Thien-Hue is now the only locality in Vietnam, and also Southeast Asia, to boast six UNESCO World Heritages. These include the Imperial City of Hue, the Hue Court Music, the Woodblocks of the Nguyen Dynasty, the Official Records of the Nguyen Dynasty, the royal literature on Hue royal architecture, and the castings on the Nine Dynastic Urns in the Hue Imperial Palace.
    • Over 60 contestants wow in national costume competition at Mr World 2024
      The Top 60 finalists of Mr World 2024 fascinated both judges and fans in the national costume competition held on November 21 as part of the male pageant which is getting underway in Phan Thiet city.
    • Vietnamese culture and cuisine promoted in Israel
      The Vietnamese Embassy in Israel co-operated with the International Women’s Club (IWC) in Israel on November 21 to organise an event aimed at introducing Vietnamese culture and cuisine.
    Highlighted VietBao
    Don't miss
    An artistic collab between two Kingdoms: Thailand, Bhutan team up for exclusive collection
    POWERED BY ONECMS - A PRODUCT OF NEKO