Vi sao smartphone Trung Quoc gia re giat minh

Tags: Trung Quoc, Viet Nam, thoi gian gan day, cau tra loi, tu san xuat, viec thiet ke, nha san xuat, chi phi, linh kien, chat luong, dien thoai, vi sao, gia re, 1, ban


Vi sao smartphone Trung Quoc
Vi sao smartphone Trung Quoc "gia re giat minh"?
Co bao gio ban tu hoi: Vi sao dien thoai Trung Quoc lai re den vay? Truoc day cau tra loi chi ngan gon la: Chat luong toi. Nhung thoi gian gan day, co le cau tra loi da ko con don gian nhu vay nua.

Co le it nhat 1 lan trong doi ban se tu dat ra cho minh cau hoi: Vi sao dien thoai co xuat xu tu Trung Quoc lai co nhung cai gia re toi giat minh? Ca nhan toi, moi lan dung truoc nhung ke dien thoai dep... long lanh co nguon goc tu anh ban hang xom voi cai gia chi bang 1 nua tham chi la 1/3 so voi cac mau smartphone cung tinh nang tu cac hang lon nhu HTC, Samsung, cau hoi ay cu tro di tro lai.

Co dieu kien duoc tiep xuc voi rat nhieu san pham "thuong vang ha cam", toi da tung duoc su dung nhung mau smartphone dong mac Huawei, ZTE, HKphone voi cai gia chi 4 -5 trieu dong nhung hoan toan co du tu cach so sanh voi Samsung Galaxy Ace hoac Sony Ericsson X8 co gia hang len toi gan 8 trieu dong.

Truoc day, khi noi toi cai su re cua "do Tau" nguoi ta thuong buong thong 1 cau: cua re la cua oi. Va moi cach day chi 2,3 nam thoi dieu ay hoan toan la su thuc, khi ma dien thoai Tau co chat luong gia cong qua te, tinh nang gi cung co nhung khong co cai nao la hoan chinh va nguoi ta su dung chung chi nhu nhung mon do nhai re tien de loe bip nguoi thieu hieu biet. Nhung gan day khi thi truong xuat hien nhieu model su dung Android voi tinh nang tuong doi hoan thien nhung van giu duoc cai gia rat binh dan, "bi quyet dim gia" cua cac hang san xuat Trung Quoc lai cang dang quan tam hon bao gio het.

Vi sao smartphone Trung Quoc

Trong bai viet nay chung ta se di tim loi giai cho cau hoi : "Tai sao smartphone "Tau" lai re den vay?". Va cau tra loi, co le se khien ban thay bat ngo. Cung xin luu y voi ban doc rang trong bai viet nay chung toi khong de cap toi nhung hang san xuat khong ten tuoi va cac mau feature phone mau me loe loet voi gia vai tram toi 1,2 trieu dong. Doi tuong ma bai viet nay de cap la cac smartphone Android xuat xu Trung Quoc ra doi tu cac hang tuong doi co ten tuoi ma chung ta van goi voi cai ten "hang Trung Uong".

Linh kien

Rat nhieu nguoi co 1 quan niem sai lam rang smartphone "Tau" co gia re la do su dung linh kien kem pham chat. Su thuc la voi hang gia cong o cac doanh nghiep nho le va cac dumb phone, feature phone mau me loe loet, dieu nay dung. Neu ban tung cam 1 chiec feature phone cua Trung Quoc voi man hinh cam ung, khong cai duoc ung dung, loa ngoai vua to vua re, ban se cam nhan rat ro su re tien cua san pham, bat dau tu vo may cho toi man hinh.

Tuy nhien neu su nhieu mau smartphone cua Trung Quoc hien tai, ban se cam thay voi chat luong voi cac smartphone do , ca nhung nguoi khat khe nhat cung kho co the nhan dinh rang chung "re tien" duoc nua.

Vi sao smartphone Trung Quoc

Chi phi linh kien cua iPhone 4S ban 16GB chi co 188$.

Su thuc linh kien trong viec san xuat ra 1 chiec smartphone chi chiem 1 phan chi phi rat nho trong gia ban ra cua no. Mot vi du trong viec nay la neu ban con nho cach day may hom GenK co dua tin ve gia linh kien can thiet de san xuat ra iPhone 4S, cai gia ma nguoi ta uoc doan dua vao viec "mo bung" iPhone 4S 16GB la 188$. Trong khi gia ban le ban quoc te o My cua iPhone 4S la 600$. Va hau het cac smartphone khac nhu Nexus One, N8... deu co 1 kich ban gia tuong tu voi gia linh kien chi chiem khoang tren duoi 30% gia thi truong cua 1 san pham.

Va co 1 thuc te la chi phi danh cho phan cung la chi phi kho "co dan" nhat. Nhu ban co the thay, chip nho 16GB su dung tren iPhone 4S chi dat hon chip nho 32 GB co 19,2 USD (400 ngan). Trong khi 1 chiec smartphone du la do Tau van phai day du cac hang muc phan cung nhu iPhone 4S, tu man hinh cam ung dien dung, man hinh hien thi cho toi chip xu ly va bo mach chu... Noi khong ngoa, neu 1 chiec iPhone 4S co gia 600$ mat 188$ chi phi linh kien thi 1 chiec smartphone "Tau" voi cau hinh thap hon co gia 200$ van se mat khong duoi 100$ chi phi san xuat. Hon nua chat luong linh kien cua "hang Trung Uong" co the noi la cung "mot tam mot muoi" voi cac hang lon vi thuc ra ngay ca Apple hay Samsung cung su dung phan lon linh kien tu cac nha thau Trung Quoc voi 1 he thong quan ly chat luong chat che hon ma thoi.

Vi sao smartphone Trung Quoc

Chi phi cho linh kien nhin chung rat kho tiet kiem.

Vay thi, neu nhu chat luong linh kien khong phai la ly do khien dien thoai Trung Quoc re den vay, thi van de nam o dau?

1 co nhieu trong

Se la rat sai lam neu chung ta ket luan rang: iPhone 4S co chi phi linh kien 188$ va ban le voi gia 600$ thi Apple se duoc "dut tui" phan con lai tuong duong voi 412 USD. Su thuc la dang sau chi phi san xuat, 1 hang lon nhu Apple con can rat nhieu "phu phi" nua moi co the dua san pham den tay nguoi tieu dung.

Co the ke toi cac dau chi phi lon nhat nhu viec nghien cuu, phat trien thiet bi, chi phi marketing, quang cao va cuoi cung la chi phi bao tri va dich vu khach hang. Doi voi 1 hang la dau tau sang tao cua ca nganh cong nghiep nhu Apple, chi phi nghien cuu, phat trien thiet bi co the noi la 1 trong nhung chi phi quan trong nhat nhung lai it duoc nhac toi nhat. Moi san pham moi ra doi doi hoi su dau tu nghien cuu, tu viec thiet ke ngoai hinh cho toi con chip va tham chi ca iOS cung doi hoi rat nhieu chi phi nghien cuu, phat trien.

Vi sao smartphone Trung Quoc

Chi phi nghien cuu va phat trien chiem kha ton kem voi cac hang lon.

Co the thay ro rang voi su ra doi cua Android va cac SoC theo kieu "mi an lien" tu Qualcomm, Mediatek... Cac nha san xuat Trung Quoc gan nhu khong phai chiu ap luc cua chi phi nghien cuu, phat trien. Truoc day, chi noi 1 viec thiet ke ra 1 cau hinh smartphone voi su ket hop cua RAM, ROM, CPU va GPU da doi hoi cac nha san xuat ton hang nam troi. Nhung tu khi Qualcomm, MediaTek va 1 so cong ty chuyen cung cap giai phap SoC (System on a Chip), phan viec thiet ke "noi that" cua 1 chiec smartphone da nhe nhang hon rat nhieu. 1 SoC bao gom CPU, GPU, RAM, giao tiep ngoai vi... tren 1 con chip duy nhat dam bao tinh tuong tich va kha nang lam viec chung cua tat ca cac thanh phan. Giai phap SoC tro thanh mon "mi an lien" danh cho cac nha san xuat smartphone Trung Quoc khi ma hau nhu ho chi can "che" 1 bo vo voi man hinh, bo mach de cam SoC vao la co 1 model smartphone moi san sang xuat tran.

Van de phan mem truoc day cung rat dau dau voi cac hang san xuat khi lam sao de HDH cua thiet bi tuong thich va hoat dong on dinh tren phan cung. Nhung khi Android ra doi voi tu cach la 1 HDH ma nguon mo voi kha nang tuong thich phan cung rong rai va dac biet la hoan toan mien phi da thuc su cham ngoi cho su phat trien cua smartphone Trung Quoc. Chi phi phat trien phan mem duoc Google cang dang, ket qua la cac hang Trung Quoc duoc ranh tay tap trung cho viec gia cong thiet bi. Tham chi thiet ke kieu dang cua smartphone "Tau" thuong cung duoc "muon tam" cua cac hang lon. Co the noi su ra doi cua Android va SoC da hoan toan giup smartphone Trung Quoc thoat khoi chi phi nghien cuu phat trien gop phan giam gia thanh va nang cao chat luong cua thiet bi.

Sau do la chi phi quang cao va phan phoi san pham. Trong khi cac hang lon nhu Samsung, Sony Ericsson, HTC phai "ganh" 1 bo may khong lo tu khau san xuat toi tiep thi va tieu thu, cac smartphone Trung Quoc do nhung hang nho nhu HKPhone, Q-Mobile lai co co cau nhe nhang hon nhieu voi viec cat giam hau nhu toan bo cac chi phi trung gian: San pham tu nha may hau nhu chi di qua toi da la 2 cap phan phoi truoc khi den tay nguoi tieu dung. Dieu nay khien chi phi phan phoi duoc giam di rat nhieu, gop phan giam gia ban cua thiet bi. Ca biet co nhung hang lon chi phi quang cao dat toi 10-15% gia ban san pham. Vi vay khi mua 1 smartphone cua cac hang lon, ban phai hieu rang minh dang phai tra tien cho nhung mau quang cao tren bao chi, truyen hinh da dan ban toi cua hang.

Vi sao smartphone Trung Quoc

Chi phi dich vu sau ban hang va bao hanh. Doi voi cac thuong hieu lon nhu Apple, HTC.. Viec dam bao quyen loi sau mua cua khach hang ton kha nhieu chi phi. Hay tuong tuong den viec de ban duoc cap nhat iOS 5 mien phi, Apple se phai ton bao nhieu tien vao viec phat trien HDH nay va phan phoi no toi cac dong thiet bi cu hon. HTC cung vay, voi giao dien Sense, moi lan cap nhat phien ban Android moi cho khach hang cu, chac chan HTC se mat rat nhieu chi phi chinh sua de Sense hoat dong duoc.

Cac smartphone Tau von khong co cac ban cap nhat phan mem se khong phai "ganh" chi phi nay, va day cung la dieu ma ban se phai chap nhan khi su dung dien thoai Trung Quoc. Va chi phi bao hanh truoc day la chi phi khien khoang cach ve chat luong giua smartphone Trung Quoc va "do hang" xa nhau den vay. Voi cac hang lon, chi phi bao hanh va ho tro khach hang da tro thanh 1 trong nhung chi phi buoc phai co. Trong khi de giam gia thanh ban dau, nhieu hang dien thoai Trung Quoc co tinh cat giam chi phi nay khien "do Tau" thuong bi nhin voi con mat thieu thien cam vi chat luong dich vu bao hanh khong tot.

Vi sao smartphone Trung Quoc

Cuoi cung, va co le la quan trong nhat. Nguoi ta cho rang Apple "dut tui" toi gan 40% gia tri cua moi chiec iPhone duoc ban ra. Trong khi do, tro chuyen voi toi, anh Doan Linh, chu doanh nghiep HKPhone, 1 hang smartphone "thuong hieu Viet" tam su: 1 chiec smartphone Android gia 4 trieu dong ban ra co le chi lai chung 2,3 tram ngan (duoi 10%). Tinh trang do khong phai chi rieng cua HKPhone ma la noi chung cho hau het cac doanh nghiep phan phoi thiet bi trong nuoc: "san sang an lai it di so voi nhung ga khong lo nhu Apple, HTC de ban duoc san pham". Va toi cho rang do cung la 1 yeu to khien gia ca cua cac smartphone Trung Quoc doi khi duoc ban voi nhung cai gia khien chung ta phai "giat minh".

Ket luan

Cung giong nhu tat ca nhung san pham khac cua Trung Quoc, tu thuc pham toi may mac, do gia dung... Smartphone Trung Quoc da va dang xam nhap ngay 1 sau vao thi truong trong nuoc. Do la 1 thuc te khong the choi cai duoc. Va chung nao Viet Nam con co nhung nguoi co thu nhap trung binh chi 2 trieu dong mot thang, thi nhung smartphone co gia 3-4 trieu dong van se co dat de song va ton tai. Ban co the ghet chung, co the phan doi chung hoac tham chi co the phot lo chung. Nhung ban khong the phu nhan rang chung da va dang dap ung nhu cau cua 1 thi truong co that va tham chi la rat lon ma cac hang co ten tuoi khong the tiep can duoc vi ly do gia ca.

Cung nen nhac lai rang trong khi nganh cong nghiep cong nghe cao cua Viet Nam con yeu kem, viec cac doanh nghiep trong nuoc dam tham gia vao cong nghiep smartphone bat dau bang nhan phan phoi lai cac san pham cua Trung Quoc de tich luy von, kinh nghiem cho khi cong nghiep trong nuoc tiep kip nhu cau tu san xuat la 1 dieu can thiet. Neu chung ta hoan toan bo ngo thi truong doi toi khi tu san xuat duoc 1 chiec dien thoai "made in Viet Nam" thi moi tham gia vao cuoc choi, co le luc do moi chuyen da la qua muon.

Se can 5 nam, 10 nam hoac co the lau hon nua de Viet Nam co the tu san xuat duoc 1 chiec smartphone "noi dia" theo dung nghia. Nhung neu khong co nhung buoc di tu ngay hom nay, bat dau tu viec phan phoi lai "smartphone Tau", chung ta se mai mai dung ngoai nhin vao 1 nganh cong nghiep chuyen dong khong ngung.

Theo Minh Let (MO)
Thích và chia sẻ bài viết này trên facebook Theo dõi vietbao.vn trên facebook

Tìm hiểu: Trung Quoc, Viet Nam, thoi gian gan day, cau tra loi, tu san xuat, viec thiet ke, nha san xuat, chi phi, linh kien, chat luong, dien thoai, vi sao, gia re, 1, ban
Tin xa hoi
Kenh Tin RSS Kenh Tin RSS | Du Bao Thoi Tiet | Lich Xem TV | Lien He - Contact | Quang Cao | Viec Lam | Dieu Kien Su Dung | Bao Ve Tinh Rieng Tu | Sitemap

Copyright©2008 VietBao.vn, Thu Vien Thong Tin Tong Hop Viet Nam va The Gioi, phien ban thu nghiem phan mem Viet Bao Viet Nam, beta 1.0