Sau dia lau, gio day sach cung dang bi in lau trang tron, tran lan. Nhin o goc do nhung nguoi lam sach - nha cung cap van hoa cho xa hoi - viec lam sach lau con toi te hon ca "luoc dia" ve mat dao ly, luong tri nghe nghiep, tro thanh thu doan kinh doanh.
Trong khi cac dau nau "luoc" sach tha ho thu loi thi cac nha lam sach chan chinh lai dieu dung - Cong uoc Berne ve bao ho quyen so huu tri tue bi vi pham trang tron. Sach da mua ban quyen tu nhung tap doan xuat ban noi tieng tren the gioi cung bi luoc, trong khi cac co quan quan ly moi chi nhap cuoc va xu ly voi nhung bien phap hanh chinh, yeu ot... Nhung "sat thu" Dung mot ngay sau khi Cong uoc Berne co hieu luc tai Viet Nam (26.10.2004), First News (Cong ty van hoa Tri Viet) ky duoc hop dong mua ban quyen cuon Phut nhin lai minh tu Tap doan xuat ban Margret McBride (My). Ban goc chuyen giao mang tua One Minute for Yourself, tac gia la tien si Spencer Johnson. Noi dung noi ve nhung cuoc hanh trinh vuot qua nhieu ton thuong, kho khan de tim lai niem tin, y nghia cuoc song... Chi khoang muoi ngay sau khi cuon sach duoc cong bo tren cac phuong tien thong tin dai chung, sach lau lap tuc xuat hien tran lan va phat hanh rong rai tai Ha Noi va cac tinh thanh tren ca nuoc. "Nha in sach lau" copy khong thuong xot cuon sach that tu bia sach, noi dung, co chu, tham chi... trang ban quyen cua First News cung duoc "luoc" tron. So luong sach lau phat hanh khoang 10.000 - 20.000 cuon va ngay lap tuc thao tung thi truong ca nuoc, trong khi sach that bi dai ly o at tra vei vi khong the canh tranh duoc gia ca. Trong "ky luc" bi luoc sach cua First News, Phut nhin lai minh la cuon duoc mua ban quyen som nhat va cung bi in lau nhanh nhat tai Viet Nam!
Truoc do, nhung cuon nam trong bo Hat giong tam hon: Phut nhin lai minh, Qua tang ky dieu, Bi mat cua hanh phuc, Hat giong tam hon, Cho long dung cam va tinh yeu cuoc song, Tu nhung dieu binh di cung da bi "luoc". Cong nghe "luoc" cao cap... Dia ly toan thu tan bien la cuon sach kha noi tieng ve dia ly cua tac gia Tran Van Hai. Cuon sach da duoc Cong ty van hoa Minh Tri - nha sach Van Lang mua ban quyen, to chuc bien tap ban thao va in, phat hanh rong rai. Sach xuat ban tai Nha xuat ban Van hoa - Thong tin (NXB VHTT) voi so luong in 1.000 cuon, chiu trach nhiem xuat ban la ong Bui Viet Bac, Giam doc NXB VHTT. Chi mot thoi gian sau, phien ban cua Dia ly toan thu tan bien da co mat tren thi truong voi ten goi khac: Dia ly phong thuy toan thu. Tac gia van la Tran Van Hai. Sach duoc doi bia, kich co be hon, mot so noi dung da duoc "xao nau" bien tap lai. Sach cung duoc phat hanh tai NXB VHTT nhung nguoi chiu trach nhiem la ong Vu An Chuong. Tren giay dang ky xuat ban co ghi "...in xong va nop luu chieu quy I - 2003..." (khong noi in tai nha in nao). Sach cung co giay phep xuat ban (so 105/XB/QLXB/237 - VHTT).
Ong Le Nguyen Dai, GD Cong ty Thoi Dai, chu nha sach Tre cung da tung la nan nhan cua kieu "in lau cao cap" nay. Ong Dai than: "He minh lam ra duoc cuon nao hay, co ve ban duoc tren thi truong la y nhu rang bi luoc, vi du cuon Nhung nguoi ban co do Hue". Hay nhu khoang 10 nam truoc, ong xuat ban bo 350 bai tap tieng Phap, tai lieu goc cua mot truong DH ben Phap. Bo sach duoc lam duoi dang song ngu - ben trai in nguyen tieng Phap, ben phai dich ra tieng Viet. Ban duoc mot nam, cuon sach "hut hang" thi tren thi truong thi cung xuat hien sach lau. Thay vi trinh bay nhu cu, sach "luoc" xao nguyen tieng Phap va tieng Viet chung mot trang - ha co chu xuong, thanh thu cuon moi day 200 trang thay cho cuon cu day 400 trang. Ong Dai ngan ngam: "Cuon sach cua toi cung chet luon!". Gan day nhat, ong Dai lai phat hien minh bi "luoc chin" cuon Viet Nam su luoc (VNSL). "Cong nghe" nay con "sieu dang" hon cong nghe "luoc cao cap" nhieu lan. Ong Dai than: "Ho (dan luoc) chup nguyen cuon sach cua toi, khong sai chut nao!". Cuon VNSL moi chi khac la bia mem, co them anh cua tac gia Tran Trong Kim va bi bot di loi gioi thieu cua NXB VHTT so voi cuon that. Con lai giong y chang tu noi dung, kich co, trinh bay; tham chi ca kieu co chu Han lan Viet, cach gap ban do vao long cuon sach...
Ong Vu Trong Quan, nguoi phu trach tiep thi cua First News cho biet: "Hau het sach lau deu bi copy y chang tu bia den ruot, khong co chut chinh sua, bien tap nao". Ve bia sach, sach lau duoc scan lai bia hoan toan, che ban in offset bon mau, hai mat, hoi mo (bang khoang 90% so voi bia that). Bia sach de day du ten NXB va ten First News, duoc can bong nhu sach that tuy khong ro net bang. Ve ruot sach, nhieu cuon duoc thuc hien bang cach chup photo, ke ca trang ban quyen. Nhieu cuon duoc chup phim, chat luong in kha cao nhung nhung trang hinh mo nhat hon sach that. Theo First News, chi phi cho kieu luoc "tron bo" nay gom tien photo, scan bia, giay, in an va... chi phi ngoai giao de in tai cac nha in hop phap. Thoi gian luoc mot cuon sach chi khoang 4 - 5 ngay. Voi kieu luoc nay, loi nhuan cua dau nau co the la 150% trong khi khong mat 10 khoan quan trong de lam nen mot cuon sach: khong y tuong; khong lao dong; khong dich thuat; khong bien tap; khong giay phep; khong quan ly phi NXB; khong quang cao; khong ton thoi gian giao dich; khong chi phi, khong tra tien ban quyen va khong dong thue. That bat ngo nhung day dang la thuc te tai mot so dia phuong, dac biet tai Ha Noi. Tai day, sach duoc "luoc" cong khai, trang tron tren pham vi rong, tham chi con co su phan bo "quota" ve viec "luoc" sach: chang han, dau nau A. chi chuyen "luoc" sach cua NXB Tre; dau nau B. chi duoc phep "luoc" cua First News... Ban than cac dau nau cung co the "luoc" nhau. Vi "luoc" sach, co chuyen dau nau K. da bi dau nau L. keu den cua hang, canh cao va danh cho mot tran toi ta. Theo ong Vu Trong Quan, dau nau khong mat cong nhieu voi viec lua chon sach de "luoc", chi doi bao chi lang-xe sach hay, danh sach sach ban chay, the la ve "luoc". Dau nau rat chiu kho doc nhung quang cao nay!". T.G |
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