Thang 3, du co khuyen mai, giam gia cung voi su xuat hien cua cac model 2011, nhung thi truong TV trong nuoc van giam.
|
|
|
Thi truong TV trong nuoc van theo da di xuong ke tu sau Tet nguyen dan.
|
Viec ty gia USD bien dong manh, gia ca nhieu mat hang tang cao... da khien nguoi dan that chat chi tieu cua minh trong thoi gian gan day. Dieu nay cung khien cho thi truong TV trong nuoc thang vua roi giam nhiet nhieu so voi thoi diem mua sam dip cuoi nam va Tet.
Vang khach dang la tinh trang chung cua nhieu sieu thi dien may va cua hang TV o Ha Noi thoi diem nay. "Cu 10 nguoi hoi hay nho tu van thi chi co 2,3 nguoi quyet dinh mua, nhung ho cung phai dan do va tham khao kha lau roi moi quyet dinh chu it nguoi co y dinh mua luon", Tuan Long, nhan vien mot sieu thi dien may lon tren duong Nguyen Trai (Ha Noi) cho biet. Thang 2 va thang 3, luong khach den sieu thi cung giam di trong thay so voi thoi diem Tet, nhan vien nay noi.
Du sau thoi diem mua sam nhon nhip nhat da qua di hai thang nhung sieu thi dien may va cua hang lon trong nuoc van lien tuc tung ra cac chuong trinh khuyen mai, giam gia hap dan trong thang 3 nham kich cau tieu dung. "Tuan le ban hang khong loi nhuan", "thang kinh doanh vi nguoi tieu dung" hay "ho tro bao gia"... la khau hieu cua nhieu chuong trinh da duoc nguoi ban tung ra de thu hut khach.
|
|
|
Khong thieu cac chuong trinh khuyen mai, giam gia duoc nhieu cua hang tung ra dip nay.
|
Tuy nhien thuc te khong phai tat ca cac san pham deu duoc giam gia hay khuyen mai lon. Chi co mot vai model cu the duoc chon lua vao cac chuong trinh, voi muc giam tu 300.000 den 500.000 so voi gia truoc do. Nhin chung, Sharp L500M 32 inch (gia 5.990.000 dong) hay LG LD310 32 inch (5.690.000 dong) la cac model duoc nhieu cua hang chon lua. Day cung la cac mau TV LCD 32 inch co gia ban thap nhat tren thi truong hien nay.
Co khuyen mai, giam gia nhung thi truong TV trong nuoc thang vua roi van noi tiep da di xuong va giam nhiet. Theo ong Le Quang Vu, Tong giam doc he thong Media Mart, "doanh so ban TV man hinh phang tai rieng he thong Media Mart trong thang 3 da giam toi 30% so voi thang Tet. Tuy nhien, khong phai vi thieu cac chuong trinh khuyen mai hap dan hay gia TV tang da anh huong toi nhu cau mua TV moi ma thuc te, tam ly that chat tieu dung vi lam phat, bao gia lai la nguyen nhan chinh".
|
|
|
Thang 3 chung kien nhieu mau TV moi lan dau xuat hien tren thi truong.
|
Ty gia USD tang cao da khien mat hang TV hien tai, von co nhieu model nhap khau, cung phai chiu ap luc tang gia chung. Cac dai ly, nha phan phoi chi thuc hien chuong trinh khuyen mai tap trung giam gia manh vao mot vai model TV LCD gia re tam 32 inch tam 6 trieu dong hoac TV Plasma 40 inch tam 8 trieu dong, con hau het cac model khac deu phai giu gia hoac tang len chut it so voi thang truoc, ong Vu giai thich.
Tuong tu nhu cac cua hang de kich cau thi truong, thang 3 cung chung kien viec nhieu mau TV moi o at duoc cac hang lon tung ra thi truong. Trong do, dang chu y nhat la Sony voi mot loat san pham Bravia 2011 doi moi voi 6 dong va tren 10 model khac nhau gom ca loai man hinh LCD CCFL va LCD LED. EX, CX series la cac dong TV ho tro ket noi Internet the he moi cua Sony trong khi EX720 la model 3D LED gia hap dan nhat cua Sony hien nay voi muc 19 trieu dong cho model 32 inch.
Tuong tu nhu Sony, Samsung cung trinh lang mot san pham TV mong doi moi cua hang tai VN. Hang Han Quoc nay cung ban ra mau TV 3D re nhat thi truong voi mau Plasma series D490 gia tu 11,9 trieu dong. Tuy vay, thay vi tap trung vao ca dong TV LCD CCFL thong thuong, cac mau TV moi cua Samsung moi chi gom cac san pham LCD LED va Plasma. Trong khi do LG, Sharp hay Toshiba... van chua tien hanh lam moi cac dong TV mong cua minh, cac model cua ho tren thi truong hien nay van la dong san pham doi cu the he 2010.
