Mang xa hoi se thoai trao sau 5 nam nua

Anh: Licasdigital.

Theo hang nghien cuu thi truong Datamonitor, su phat trien thanh vien tren cac trang lon nhu MySpace, Facebook... se len toi dinh diem trong 2009 nhung cham dan va dung lai vao nam 2012.

> Mang xa hoi cung ton tai su phan chia tang lop
> Mang xa hoi se quyet dinh moi noi dung tren web
> Mang xa hoi la "thien duong" cua nhung ke to mo

Hang nay cho biet doanh thu cua cac dich vu mang xa hoi se dat 965 trieu USD vao cuoi nam nay (voi 230 trieu nguoi dung) va se tang len 2,4 ty USD vao nam 2012.

Den cuoi 2007, khu vuc chau A Thai Binh Duong chiem 35% luong thanh vien; chau Au, Trung A va chau Phi dat 28%; Bac My 25%; My Latinh va Caribbean 12%.

Datamonitor cho rang neu qua nhieu cong ty moi thanh lap ham ho dau tu vao dich vu mang xa hoi, the gioi co the se chung kien mot hien tuong nhu "bong bong dotcom" hoi nam 2000.

Cong ty nghien cuu thi truong Parks Associates cho biet kha it nguoi muon tra phi thanh vien de dung mot mang xa hoi nao do. 72% se ngung su dung dich vu neu bi yeu cau dong tien (khoang 2 USD/thang), gan 40% cung khong muon dung tiep neu mang nay chua qua nhieu quang cao.

Vi vay, Parks Associates khuyen cao cac trang nen luu y dat quang cao hien ra dung luc (khi biet nguoi dung co y dinh mua sam), dung cho (khong nen gioi thieu nuoc rua bat o muc tim mua oto). Ngoai ra, viec cai tien noi dung, kha nang tim kiem, phan muc ro rang, to chuc su kien hap dan... la nhung dieu can lam de thu hut thanh vien.

Viet Toan (theo PC World)