Google Loi nhuan quy I tang 69

Nguon: AP

Nhu vay la suot 11 quy ke tu khi phat hanh co phieu ra cong chung den nay, thanh tich kinh doanh cua Google luon luon gay bat ngo mot cach sung suong cho gioi dau tu.

Gia co phieu cua hang ngay lap tuc da tang 3,2%, tuong duong 15,15 USD, len 471,65 USD sau khi ket qua kinh doanh duoc cong bo.

Hon ca an tuong

Cho toi truoc sang nay, khong it nguoi da nhan dinh rang: Google kho ma gay an tuong voi pho Wall duoc nua, khi ma gia co phieu cua hang da len kha cao va gioi dau tu cung da quen voi toc do tang truong doanh thu "no mat" cua hang.

Ay the nhung cuoi cung, Google van cu hoan thanh cai su menh tuong nhu bat kha thi ay. "Co the trong vai nam toi, co phieu Google se khong the tang gia gap doi hay gap ba nhu truoc day, nhung no van la mot cai ten dang co trong danh muc dau tu cua ban", chuyen gia Martin Pyykkonen cua Global Crown Capital phan tich.

Ra doi chua day mot thap ky, gio Google da lung lung tro thanh the luc hung manh nhat va co lai nhieu nhat tren Web.

Nhu thuong le, phan lon doanh thu cua Google la nho su dong gop cua cong cu tim kiem. Cong cu nay da tro thanh trai tim cua mang Internet, cua moi chien dich marketing truc tuyen. Cac ky su cua hang cat luc lam viec de trau chuot "chiec can cau tien dac luc nay", khien cho no ngay cang hieu qua trong viec hien thi quang cao ben canh ket qua tim kiem.

Co hoi kiem tien tu quang cao cua Google ngay cang nhieu khi ma nguoi dung Web su dung cong cu tim kiem cua hang ngay mot thuong xuyen. Thang 3 vua qua, Google da xu ly toi.... 3,5 ty yeu cau tim kiem chi rieng tai My, chiem hon 48% tong thi phan.

Tuy dung thu hai nhung Yahoo thuc su da bi Google bo lai qua xa, voi ven ven 2 ty yeu cau tim kiem tuong duong 27,7% thi phan.

"Ngat ngay"

Trong khi loi nhuan quy I cua Yahoo sut giam thi Google lai ung dung bo tui 1 ty USD, tuong duong 3,18 USD/co phieu. Lai rong dat 592,3 trieu USD, tuc 1,95 USD/co phieu.

Day la quy tai khoa thu hai lien tiep ma Google kiem duoc hon 1 ty USD loi nhuan, hon nhieu hang truyen thong cay da cay de kiem duoc trong ca mot nam.

Doanh thu cua Google trong 3 thang vua qua cung pha ky luc cua hang voi 3,66 ty USD, tang 63% so voi cung ky nam truoc (2,25 ty USD). Sau khi tru di cac khoan hoa hong va chi phi cho doi tac, doanh thu cua hang con lai 2,53 ty USD, cao hon muc du doan cua gioi phan tich khoang 40 trieu USD.

"Chung toi ngay ngat voi ket qua kinh doanh moi nhat nay", Giam doc dieu hanh Eric Schmidt cua Google tuyen bo.

Nguy co tiem an

Mac du Google da no luc mo them nhieu kenh lam an moi ben canh Internet, quang cao truc tuyen van tiep tuc la con ngong de trung vang cho hang.

Voi vu mua lai YouTube tri gia 1,76 ty USD hoi nam ngoai va moi day la vu thau tom DoubleClick voi gia 3,1 ty USD, Google cang khang dinh vi the doc ton ba chu cua minh.

"Toi chua nhin thay bat cu doi thu xung tam nao cua Google tren thi truong quang cao truc tuyen", chuyen gia Trip Chowdhry thot len. Mac du vay, ong nay van luu y rang viec Google qua phu thuoc vao cong cu tim kiem co the se bien thanh "got chan Achille".

E ngai Google se co mot tam kiem soat qua lon doi voi thi truong quang cao truc tuyen, ca Microsoft lan AT&T deu dang thuc giuc chinh phu My ngan can thuong vu DoubleClick. Lap luan hai hang dua ra chu yeu xoay quanh hanh vi doc quyen hoa va chong lai su canh tranh.