Camera phone giup Sony Ericsson tang gap doi loi nhuan

Bat ky ai la “fan” cua dien thoai di dong cung deu biet rang Sony Ericsson dang so huu hai dong san pham rat thanh cong nham vao nhom nguoi su dung tre tuoi, do la “gia dinh” Walkman gom cac dien thoai nghe nhac va cac dien thoai camera voi nhan hieu Cybershot.

Truoc khi cho ra mat hai dong san pham nay, Sony Ericsson chua he duoc danh gia la mot hang san xuat di dong co “the luc” nhu ngay nay. Hien nay, cong ty nay da co duoc vi tri thu tu “danh gia” trong nganh cong nghiep dien thoai di dong, ngay sau Samsung, va hien dang huong toi “truat ngoi” thu ba cua hang nay.

Du co hoi dat hon nhung chiec dien thoai thong thuong, nhung nhung may di dong cua Sony Ericsson nhu K800i ngoai tinh nang cua mot camera phan giai cao, con co kha nang thu am cuc tot.

Cong ty hien cung dang co gang mo rong dong san pham cua minh sang cac dien thoai gia re, va moi day la su kien bat tay hop tac voi Sagem. Theo Giam doc dieu hanh Miles Flint, viec tung ra cac dien thoai gia re khong he gay anh huong gi den muc loi nhuan cua cong ty. Sony Ericsson se no luc san xuat va cho ra cac san pham bao gom tinh nang choi nhac cua may Walkman va cac tinh nang khac duoc cai tien nhung co gia thap hon, de co the de dang tiep can dai bo phan khach hang.

“Trong suot quy vua qua, chung toi da cong bo kha nhieu mau san pham moi va doc dao, rat nhieu trong so do da xuat xuong va duoc khach hang don nhan”, Flint cho biet trong bai phat bieu cua minh.

Theo mot ban thong bao gan day, Sony Ericsson da tang gap doi muc loi nhuan cua hang chu yeu nho vao su pho bien ngay cang rong rai cua dien thoai camera va cac may di dong nghe nhac. Trong nam ngoai, doanh thu rong tang tu 109 trieu Euro len 254 trieu Euro trong khi doanh so tang 47%. Ngoai ra, chi tinh rieng trong quy dau tien cua nam nay, da co khoang 21,8 trieu dien thoai di dong cua Sony Ericsson duoc ban ra.

Nguyen Nam (theo SoftpediaNews)