Thoi trang Viet trong mat ai

Bo suu tap da hoi cua NTK Viet Lien tai Duyen dang Viet Nam 16

Thu phac hoa khuynh huong thoi trang 2007

Co the noi, nam 2007 nay, thoi trang Viet van chiu anh huong va bi chi phoi boi thoi trang ngoai. Ro net nhat la cac mot thoi thuong tran ngap pho phuong duoc du nhap tu Han Quoc, Nhat Ban va ca Trung Quoc. Mau ao dai phu mong, that lung to ban mac chung voi quan jeans om sat hoac quan lung qua goi co the se tiep tuc len ngoi. Kieu dang duoc ua chuong nua la dang quan suon thang voi mau nhu dong, nhu bac hay dang quan lung ong rong, nhieu tui "bui". Ao chemise soc to ban se thay the soc nho, trong nam tinh hon.

Dac biet, theo xu huong the gioi, nam nay nhung mau trang phuc "hot" nhat se quay ve voi kieu dang ban co dien, mot cua thap nien 60, 70. Mau sac trang phuc cung se nga dan sang mau tram nhu xanh la, cham, hong nhat, nau, beige. Chat lieu chu yeu van la denim, cotton, thun, linen, lua, the, voan... Nam 2007 la nam chu dao cua nhung mau dam, vay ngan mac voi ao co lo, dai hay ngan tay. Mau trang phuc mang phong cach di-gan voi hoa van sac so, kieu dam, vay dai phu got hoac xoe tron, vat xeo van con duoc chuong.

Nhung duong cat phong khoang, tao bao va manh me se quyet dinh phong cach cua tung nha thiet ke. Qua roi thoi lay chi tiet lam diem nhan bang cach ket cuom, kim sa hay theu hoa van cau ky, phuc tap. Thoi trang cua nam 2007 nghieng han sang tinh ung dung cao voi kieu dang ngay cang don gian hon, phu hop voi gam mau sang trong, lich lam, khong qua choi gat va lech pha.

Tuy nhien, khuynh huong thoi trang nay co the duoc gioi tre phia Bac the hien ro net hon. Rieng tai TP.HCM, do dieu kien thoi tiet nang nong quanh nam, nhip song cong nghiep cao va phai dieu khien xe may hang ngay nen trang phuc van trung thanh voi kieu dang don gian, gon nhe bang chat lieu cotton, thun mong, mem tao cam giac mat me cho nguoi mac.

Tat ca nhung kieu dang ke tren bat dau xuat hien nhieu tren thi truong vao dip chuan bi don Tet Nguyen dan, song gan nhu deu do Trung Quoc, Han Quoc, Hong Kong san xuat. Cac cong ty det may ca tu nhan lan nha nuoc va nhung nha thiet ke (NTK) don le van chua the tao nen mot khuynh huong chung, dam net Viet cho thoi trang trong nuoc. Nhung nha san xuat chi con cach nghe ngong xu huong thoi trang chung, dang "an khach" cua thi truong de thiet ke nhung mau ma na na hang ngoai roi tung ra thi truong. Duong nhien la cham chan hon khong chi mot ma rat nhieu buoc.

Tiep can voi the gioi dau chi bang ao dai, khan dong...

Cong bang ma noi, chiec ao dai dan toc da khac hoa ro net van hoa mac cua nguoi Viet truoc cong chung the gioi qua nhung lan trinh dien thoi trang trong va ngoai nuoc, qua nhung cuoc thi Hoa hau tam co the gioi, qua nhieu tac pham nghe thuat tu hoi hoa, thi ca den dien anh, am nhac. Tuy nhien ao dai khong la dai dien dien hinh cho thoi trang Viet duong dai. Kho khan lon nhat ma cac cong ty det may va nhung nha thiet ke gap phai van la chua thiet lap duoc he thong tiep thi dung nghia cac san pham may mac voi khach hang the gioi. Cong ty chi lam tron vai tro may gia cong cho cac hang thoi trang nuoc ngoai hoac xuat hang FOB chi dinh (doi tac chi dinh mau ma, chat lieu, mau sac, tham chi ca nha phan phoi nguyen phu lieu de cac cong ty thuc hien don hang). Trong khi do cac NTK lai san xuat qua don le, yeu kem ve khau tiep thi, to chuc san xuat. Don cu, so NTK lap trang web gioi thieu san pham - cach duoc cho la tiep thi don gian va re tien nhat hien nay - cung chi dem tren dau ngon tay. Boi the san pham cua ho lam ra duoc buon ban loanh quanh trong nuoc, voi thi phan vo cung nho be so voi thi truong hon 80 trieu dan.

Chi mot vai thuong hieu nhu Si Hoang, Le Minh Khoa, Viet Hung, Vo Viet Chung, Lien Huong, Thuan Viet... duoc nguoi tieu dung nuoc ngoai biet den. Ngay nhu NTK Le Minh Khoa, tung tham du rat nhieu show thoi trang o Singapore, Malaysia, Hong Kong... cung nhin nhan: "So voi cac nuoc, thoi trang Viet Nam khong he thua kem. Lan tham gia Tuan le thoi trang Xuan he 2007 tai Hong Kong vao thang 7.2006 vua qua, bo suu tap cua toi duoc danh gia rat cao va va duoc dua len dai FTV (Fashion Television) cua chau A. Kho khan cua chung ta hien nay la chua xay dung duoc thuong hieu nen du sang tao nhieu mau dat chuan quoc te ca ve kieu dang lan chat luong nhung hang thoi trang cua Viet Nam van thuoc dang "no name". Toi da ky nhieu don hang voi cac dai ly phan phoi nuoc ngoai, sau do ho bay ban bo suu tap cua toi tai cac boutique sang trong ben do. Hien nay nguoi tieu dung the gioi cung co xu huong chon trang phuc "no name" nhung co kieu dang doc dao, chat luong cao, gia thanh thap chu it nguoi chiu bo mon tien lon de xai hang hieu nhu truoc nua".

Thuyen nao ra bien lon?

"Muon ban hang, dut khoat phai biet chao hang!" - Do la loi nhan dinh cua NTK Kieu Viet Lien. "Theo toi den nay van chua co nhieu nha thiet ke lap chien luoc phat trien thuong hieu, van chi quan quanh thi truong trong nuoc. Don gian vi it nguoi du noi luc ca trong san xuat lan quan ly. Toi dang trien khai trang web de gioi thieu nhung mau moi nhat cua minh, tung buoc mo rong hoat dong ra thi truong the gioi. Chap nhan "san choi" moi la chap nhan rui ro nhung cung tim kiem duoc nhieu co hoi hon".

Rieng nha thiet ke Cong Tri, nguoi da co kha nhieu thanh cong trong nganh thoi trang va do hoa gop them y kien: "Di nhien nha tao mau nao cung muon dua san pham minh ra thi truong ca trong lan ngoai nuoc. Quan trong la xac dinh nang luc ve tai chinh, marketing, quan ly. Den gio, theo toi biet chua NTK nao o Viet Nam du luc de lam dieu do. Cai can nhat hien nay van la mot to chuc, hiep hoi dung ra thuc hien viec nay. Co nhu the nhung nha phan phoi va nguoi tieu dung the gioi moi biet den thoi trang Viet mot cach co he thong, mang tinh chuyen nghiep cao. Nhung NTK lam viec rat don le, manh mun, manh ai nay lam, mo shop, kinh doanh kieu "co con" nen kho long chinh phuc duoc thi truong trong nuoc chu noi chi den thi truong the gioi".

Do Tuan