Lap ke hoach marketing

Tags: lap ke hoach, cua cong ty, theo ke hoach, dong san pham, muc tieu, hoat dong, lam viec, thi truong, tom tat, danh gia, marketing, hang, dinh, doanh, phan


Lap ke hoach marketing
Hay lap ke hoach lam viec va lam theo ke hoach do" - day la mot quy tac lam viec co the giup ban thanh cong trong nhieu hoat dong, ke ca trong linh vuc marketing. Chuong nay se giai thich ke hoach marketing cung cac yeu to lien quan.

Tu chien luoc den ke hoach

Ke hoach marketing vach ra chien dich nham muc dich dap ung mot chien luoc thi truong cua cong ty. O cap phong ban hay cap san pham, ke hoach nay nham muc dich chuyen mot khai niem san pham hay dich vu thanh viec cung cap thanh cong, dap ung duoc nhu cau cua cac khach hang muc tieu va dap ung nguyen vong ve doanh thu, thi phan… cua cong ty. Ke hoach nay xac dinh cu the nhung gi cong ty se thuc hien khi tung san pham moi ra thi truong va ho tro cac san pham da san xuat tu lau. Ke hoach marketing con tinh toan thoi gian cho cac hoat dong ban hang va quang cao, cac chien luoc ve gia ca va cac no luc phan phoi. Ke hoach nay cung de cap den cach thuc kiem soat ke hoach va danh gia ket qua. Cac ke hoach marketing can duoc bao mat de doi thu canh tranh khong the loi dung thong tin cua ho.

Hau het cac ke hoach marketing cua cong ty hay cua mot dong san pham nao do deu hoi tu nhung phan sau:

+ Phan tom tat chung ve hoat dong cua cong ty

+ Muc luc

+ Tom tat tinh hinh hien tai. Bao gom tat ca cac du lieu lien quan, ke ca phan tich SWOT (phan tich ve diem manh, diem yeu, co hoi va cac moi de doa).

+ Danh gia trong tam ve co hoi thi truong. Bao gom mot bao cao ve cac phan khuc thi truong muc tieu, danh gia khach hang va nhu cau, cung nhu cac thach thuc canh tranh ma cong ty va cac san pham (hoac mot dong san pham cu the) phai doi mat.

+ Cac muc tieu tai chinh va marketing. Cac muc tieu tai chinh thuong duoc trinh bay theo hinh thuc tang doanh thu luy tien va loi nhuan mong doi vao cuoi thoi ky hoach dinh. Cac muc tieu marketing duoc trinh bay theo doanh so ban tren don vi san pham va thi phan.

+ Tom tat chien luoc marketing cua cong ty. Phan tom tat nay xac dinh thi truong muc tieu va chi ra cach san pham hay dong san pham duoc dinh vi, phan phoi va dinh gia. No cung liet ke cac hoat dong cu the nham dat duoc muc tieu da dinh. Nhung hoat dong nay co the bao gom viec tai to chuc luc luong ban hang, ha gia cho khach hang, chien dich quang cao toan quoc, chuong trinh gui thu truc tiep, v.v.

+ Ngan sach marketing hang thang.

+ Du bao doanh thu va doanh so ban tren don vi san pham hang thang.

+ Ke hoach giam sat va danh gia cac ke hoach hanh dong dang dien tien va vao cuoi thoi ky ke hoach.

Nguon: Cac ky nang tiep thi hieu qua - First News va NXB Tong hop TPHCM

Lap ke hoach marketing
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Tìm hiểu: lap ke hoach, cua cong ty, theo ke hoach, dong san pham, muc tieu, hoat dong, lam viec, thi truong, tom tat, danh gia, marketing, hang, dinh, doanh, phan

Xem Bản Tiếng Việt Có Dấu: Lập kế hoạch marketing

Ban co the doc ban tieng Viet co dau cua bai viet Lập kế hoạch marketing bang cach nhan chuot vao duong dan tren.

Lien he ve tin Lap ke hoach marketing

Nhan xet, hay lien he ve tin Lap ke hoach marketing co the gui bang duong dan o duoi. Ban nen gui kem tieu de bai viet Lap ke hoach marketing de lam tham khao. Bai viet nay thuoc chuyen de Tac pham trong chuyen muc Van hoa.

Cac tin khac:

Xem tiep ... Tac pham
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