Lan song pop Anh tai My
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Thanh cong cua co da tiep noi buoc chan cua nhieu nghe si Anh khac nhu Amy Winehouse, KT Tunstall, James Blunt va Snow Patrol, tat ca deu dat dau an trong bang xep hang My suot 12 thang qua. Hien tuong nay duong nhu lam nguoi ta nho lai cai goi la “lan song Anh’’ khi chung kien hang loat nghe si Anh chinh phuc thi truong am nhac My vao thap nien 1960 va 1980. Tuy nhien, chi cach day nam nam, thanh tuu nay co le la dieu khong tuong.
Vao thang 4-2002, lan dau tien trong 38 nam, khong co mot ten tuoi ca si Anh nao lot vao top 100 dia don cua My. Nhung ngoi sao quoc te nhu Robbie Williams chung kien su “lang quen’’ voi album cua minh, khong mot ban nhac nu nao lam mua lam gio kieu nhu Spice Girls nua.
Vay tai sao cac nghe si Anh dot nhien to ra hap dan cong chung My? Dieu gi lam Lily Allen tro nen thu hut hon Robbie Williams? Lam sao Bloc Party co the sai buoc dai hon ca Oasis?
“Cau tra loi, theo toi nghi, chung toi da tro lai mot dong chay thong thuong’’, Sean Ross, pho chu tich phu trach am nhac Hang nghien cuu thi truong My Edison Media Research, noi. Theo ong Ross, so di cac nghe si Anh “im hoi lang tieng’’ thoi gian truoc la vi radio My ngung phat song the loai pop nguyen chat va rock chu dao. Van de con la o cho nhung hang thu am cua My “ngung theo duoi cac du an voi nghe si Anh’’.
“Toi da tham du mot bua tiec voi Sugababes khi ho den day voi single Overload - ong Ross ke lai - Voi toi, do co le la mot thu am thanh cong, nhung o day, co mot so cach cu xu khac. Nhieu nguoi cho rang dia nhac qua “ngoai lai’’, nhung hien nay co qua nhieu nhac pham “ngoai lai’’ xuat hien tren truyen hinh va dac tinh ay lai tro thanh mot von qui’’.
Snow Patrol la nhom nhac Anh duy nhat su dung suc manh truyen hinh de tieu thu dia nhac tai My. Dia don Chasing cars cua ho lot vao top 5 sau khi duoc phat song man anh. Chris Dwyer, phu trach quoc te cua Universal, hang thu am cua ban nhac, cho rang cac nghe si Anh ngay nay can tim kiem nhieu cach chon lua de quang cao am nhac cua minh. “Quang cao la dieu rat quan trong. Truc tuyen tro nen chiem uu the lon’’.
Lam viec cham chi va tich cuc cung la bi quyet cho su thanh cong o My cua James Blunt. Todd Interland, nguoi quan ly cua anh, ke lai: “Anh ay toi show dien, me hoac cong chung va do la thoi diem dia nhac da duoc kham pha’’. Theo Interland, day la thoi diem de cac nghe si Anh “huong sang dat My’’, vi “hien tai thi truong My dang co lo hong trong su quan tam den am nhac dich thuc. Co mot so dieu thu vi nhung hau het la tuong doi don dieu. Hip-hop tro nen bao hoa’’.
Chris Dwyer tai Universal Records to y tan thanh va nhan manh toi yeu to duy nhat dan toi thanh cong cua cac nghe si Anh hien nay. “No xay ra dung vao thoi diem hoang kim cua cac nghe si. Nhung nguoi nhu James Morrison, Amy Winehouse va The Fratellis - tat ca deu cho ra doi cac thu am tuyet voi!’’.
THAI AN (Theo BBC)
