Cac phuong phap truyen thong

Tags: phuong tien truyen thong, truyen dat thong tin, khach hang tiem nang, cua cong ty, su nhan thuc, cac dac tinh, giao tiep, san pham, hai chieu, co the, mot chieu, phuong phap, mua, mau, den


Cac phuong phap truyen thong
Tren truc hoanh the hien ba giao tiep: giao tiep mot chieu, giao tiep hai chieu va giao tiep hai chieu thong qua trung gian. Mot mau quang cao tren truyen hinh la thong diep mot chieu. Mau quang cao nay chi don thuan tao ra su nhan thuc va truyen dat thong tin ve cac dac tinh va loi ich cua san pham.

Trai lai, cuoc vieng tham truong phong thu mua cua nhan vien ban hang la mot cuoc giao tiep hai chieu ma tai do nguoi ban hang co the mo ta mon hang cua minh con nguoi mua co the mo ta nhu cau cu the cung nhu nhung yeu cau ve gia ca hay dieu khoan hop dong hoac co the hoi them thong tin chi tiet. Nhan vien ban hang va nguoi mua co the thuong luong va ket thuc bang mot giao dich. Cach giao tiep hai chieu nay hieu qua trong viec dua khach hang tien gan hon den nhung buoc cuoi cung trong quy trinh mua hang.

Ngoai ra con co giao tiep hai chieu thong qua trung gian. Trung gian o day la mang internet, thu truc tiep va cac quang cao thuong mai tren truyen hinh. Nhung hinh thuc nay co mot so dac diem cua ca giao tiep mot chieu va hai chieu. Chang han, khi khach hang nhan duoc mot catalog chao hang thi ve ban chat do la giao tiep mot chieu. Tuy nhien, nhung hinh thuc nay se la hai chieu khi thong qua do, khach hang co the goi dien thoai den va tro chuyen voi nguoi dai dien ban hang ve nhung san pham ma ho quan tam nhat.

Quan he cong chung (PR)

Quan he cong chung la mot hinh thuc giao tiep nham tang su nhan thuc va hieu biet cua cong chung cung nhu khuyen khich suy nghi tich cuc ve mot cong ty, san pham va dich vu cua cong ty. Cong cu PR bao gom thong cao bao chi, thong diep cua cac nha dieu hanh va cac hoat dong phuc vu cong chung. Khac voi cac hinh thuc giao tiep khac, PR hoat dong thong qua cac kenh khong tra phi. Do do, cong ty khong phai kiem soat xem cac no luc PR cua minh se hoat dong nhu the nao. Tac dung chinh cua cong tac PR trong truyen thong marketing la xay dung mot hinh anh tich cuc ve cong ty trong con mat cong chung. Khach hang luon mong doi nhung uu diem noi troi cua cong ty co the gan lien voi san pham va dich vu ma cong ty cung cap.

Chon phuong tien truyen thong thich hop

Sau day la hai huong dan giup cac cong ty co the chon lua mot phuong tien truyen thong thich hop cho san pham hay dich vu cua minh:

Truoc het, hay tim hieu xem khach hang tiem nang cua cong ty dang o quy trinh mua hang nao. Ho co y thuc ve san pham hay dich vu cua cong ty khong? Khach hang hieu biet ve cac loi ich cua san pham hay dich vu dem lai cho ho o muc do nao? Neu khach hang biet ro gia tri san pham cua cong ty, vay san pham co duoc uu tien hay chi la chon lua thu hai sau mot doi thu khac? Co kha nang cong ty se tim thay khach hang tiem nang o tung buoc cua quy trinh mua hang. Hieu duoc khach hang dang o dau co the giup cong ty dua ra quyet dinh chinh xac ve cac phuong tien truyen thong dung de chuyen tai thong diep cua cong ty. Vi du, neu san pham cua cong ty la danh cho nguoi choi gon, cong ty co the xem xet quang cao tren kenh the thao cua truyen hinh cap hoac tren tap chi choi gon. Nhung phuong tien thong tin dai chung nay dai dien cho co hoi tang nhan thuc va xay dung su nhan biet thuong hieu.

Neu hau het khach hang tiem nang deu o gan cuoi quy trinh mua hang, thi viec ban hang ca nhan thuong la cach thuc hieu qua nhat de dua ho tien den giao dich. Vi du, gia su mot nha san xuat voi phun nhien lieu biet rang san pham cua ho la mot trong ba san pham dang duoc truong phong thu mua cua mot nha san xuat dong co can nhac. Trong truong hop nay thi mot cuoc gap mat ban hang ca nhan la phuong phap tot nhat de co duoc don hang.

Thu hai, hay tan dung cac phuong tien nham den khach hang muc tieu hieu qua nhat. Neu san pham hay dich vu cua cong ty khong phai nham muc dich thu hut mot luong khach hang dong dao, nhieu thanh phan, thi cong ty hay su dung cac phuong phap giao tiep mot chieu hoac hai chieu ma co the dieu chinh theo nhu cau cua khach hang tuong lai. Phuong phap nay se dem lai ket qua tot hon cho cong ty voi mot chi phi o muc toi thieu. Cac cong ty deu tap trung moi nguon luc vao nhung phuong tien truyen thong nham den khach hang muc tieu.

Nguon: Quan ly du an lon va nho - First News va NXB Tong hop TPHCM

Cac phuong phap truyen thong
Viet Bao
Thích và chia sẻ bài viết này trên facebook Theo dõi vietbao.vn trên facebook

Tìm hiểu: phuong tien truyen thong, truyen dat thong tin, khach hang tiem nang, cua cong ty, su nhan thuc, cac dac tinh, giao tiep, san pham, hai chieu, co the, mot chieu, phuong phap, mua, mau, den

Xem Bản Tiếng Việt Có Dấu: Các phương pháp truyền thông

Ban co the doc ban tieng Viet co dau cua bai viet Các phương pháp truyền thông bang cach nhan chuot vao duong dan tren.

Lien he ve tin Cac phuong phap truyen thong

Nhan xet, hay lien he ve tin Cac phuong phap truyen thong co the gui bang duong dan o duoi. Ban nen gui kem tieu de bai viet Cac phuong phap truyen thong de lam tham khao. Bai viet nay thuoc chuyen de Tac pham trong chuyen muc Van hoa.

Cac tin khac:

Xem tiep ... Tac pham
Kenh Tin RSS Kenh Tin RSS | Du Bao Thoi Tiet | Lich Xem TV | Lien He - Contact | Quang Cao | Viec Lam | Dieu Kien Su Dung | Bao Ve Tinh Rieng Tu | Sitemap

Copyright©2008 VietBao.vn, Thu Vien Thong Tin Tong Hop Viet Nam va The Gioi, phien ban thu nghiem phan mem Viet Bao Viet Nam, beta 1.0