Tu van truc tuyen ve Nghe Marketing

Tags: Chi Pham Thi Phuong Loan, Unilever Vietnam, Chi Pham Thi Tham, Anh Tran Van Hieu, Nghe Marketing, Anh Dao Ngoc Thach, chuyen vien tu van, nghien cuu thi truong, cua nguoi tieu dung, hang cao cap, nhu the nao, phong tiep thi, cac cong ty, co the, hoat dong, hoc


Tu van truc tuyen ve Nghe Marketing
Anh Dao Ngoc Thach
Nham giup ban doc co duoc cac thong tin, cac kien thuc, ky nang can thiet de theo duoi nghe Marketing, chieu nay (30/8), TNO va VietnamWorks.com da to chuc buoi giao luu truc tuyen voi chu de "Nghe Marketing".

Khach moi tham gia buoi giao luu truc tuyen gom: anh Tran Van Hieu - Chuyen vien Phong Marketing Cong ty S-Telecom; chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam; chi Pham Thi Tham - Chuyen vien tu van nghe nghiep VietnamWorks.com.

* DE THEO DUOI NGHE NAY, EM CAN TRANG BI NHUNG KI NANG VA KIEN THUC NAO? XIN CAM ON (MINH, 21 tuoi, Nam, 48 TRAN HUNG DAO P LE BINH QUAN CAI RANG TP CAN THO, SINH VIEN)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): De theo nghe Marketing, ve mat kien thuc, ban can trang bi nhung kien thuc can ban ve Marketing nhu nhu cau, ve moi truong Marketing, ve quang cao... Ve mat ky nang, cung nhu nhung nghe khac ban can trao doi ky nang ve giao tiep, dac biet la cach thuyet phuc nguoi khac.

* Cong viec Trade Maketting la lam cong viec nhu the nao? De lam tot can trang bi nhung kien thuc gi? Cac ky nang? (Tran Ba Duy, 32 tuoi, Nam, E3 Mau Than TP.Can Tho, nhan vien)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Cong viec Marketing gom rat nhieu hoat dong nhung noi tom lai la: xay dung va phat trien nhan hieu, nghia la minh se dua nhan hieu den voi nguoi tieu dung va duoc chap nhan, yeu men va tro thanh mot phan khong the thieu trong cuoc song cua nguoi tieu dung. Hien nay mot so ban nham lan cong viec phat to roi, to buom o ngoai duong la Marketing nhung that ra thi khong han nhu vay (no chi la mot phan rat nho).

Trade Marketing la mot phan cong viec tat yeu de xay dung mot nhan hieu, day manh suc canh tranh ve mat phan phoi. Trade Marketing se lam viec truc tiep voi cac he thong phan phoi gom kenh phan phoi hien dai (sieu thi, department stores...) va kenh phan phoi truyen thong (cho, shop ben duong...). Trade Marketing se xay dung cac hoat dong (khuyen mai, trung bay, khach hang bi mat, va chien luoc phan phoi... ) de ho tro cac kenh phan phoi nay trong viec dua hang hoa de nguoi tieu dung nhanh nhat va rong rai nhat.

Vi lam viec truc tiep voi cac kenh phan phoi nen ban can co kinh nghiem ve Sales, hieu ro nhung dong luc, quy trinh hoat dong cua he thong nay. Ngoai ra, nam ro chien luoc tiep thi cua nhan hieu la vo cung quan trong de co the xay dung va thuc hien cac chien luoc cho Trade.

* Thua chuyen gia! Toi co nguoi em gai, hien dang la SV DH Thuong Mai Ha Noi, chuyen nganh Marketing. Toi 4 cau hoi nhu sau: 1. Sau khi ra truong, SV Marketing co the xin vao lam viec tai cac co quan, hay cac doanh nghiep nhu the nao? 2. Cong viec chinh cua nhan vien Marketing la gi? 3. Voi chuyen nganh Marketing, thi cong viec nhu the nao la phu hop voi con gai? Toi dang ban khoan ve van de: cong viec cua nguoi lam Marketing khong duoc phu hop voi con gai, nhat la sau khi lap gia dinh.Mac du theo quan diem cua toi biet rang trong tuong lai, nghe Marketing se rat phat trien,nhung no phu hop voi nam gioi hon. 4. De phat trien trong linh vuc nay, thi SV Marketing phai chuan bi nhung hanh trang nhu the nao? Xin chan thanh cam on chuyen gia. (Bui Thi Thu Huyen, 24 tuoi, Nu, Thanh Ha - Hai Duong, nhan vien Ke toan)

Tu van truc tuyen ve Nghe Marketing

Cac chuyen gia dang tra loi cac cau hoi cua ban doc. Anh Dao Ngoc Thach

- Chi Pham Thi Tham - Chuyen vien Tu van VietnamWorks:

1. Hau nhu tat ca cac cong ty hay doanh nghiep nao cung can lam marketing, tuy nhien tuy theo quy mo va yeu cau cua tung cong ty, phong Marketing co the lon hoac chi la mot nguoi, tham chi kiem nhiem them nhieu viec khac nua. Cac cong ty thuong co hoat dong marketing manh me la cong ty hang tieu dung nhanh (FMCG), cac cong ty dich vu, cac tap doan lon...

2. Marketing la mot linh vuc rong lon, bao gom quan tri marketing, quan he cong chung, nghien cuu thi truong, quang cao... Moi nguoi thong thuong chi chuyen sau vao mot linh vuc nao do, va cong viec cu the cua tung nhan vien cung rat khac nhau. Neu mot cong ty nao do tuyen nhan vien marketing, ban can quan tam den mo ta cong viec cu the cho vi tri do.

3. Minh khong nghi rang marketing chi thich hop cho ban nam. Rat nhieu ban nu co gia dinh van lam marketing. Chon hay khong chon nghe marketing, do la thien huong nghe nghiep cua tung nguoi.

4. De nang cao tinh canh tranh khi di xin viec, sinh vien nen tham gia cac hoat dong doan - hoi va tranh thu di lam them. Nha tuyen dung rat danh gia cao nhung nguoi co kha nang to chuc, kha nang thuyet phuc, dau oc nhay ben, hieu biet ve van hoa, con nguoi...

* Co phai nghe marketing chi danh cho nhung nguoi duoc dao tao bai ban trong truong lop? Khi ve gia thi nganh nay co con thich hop khong? De lam nghe nay em can phai co nhung to chat gi? (nguyen duc nghia, 26 tuoi, Nam, to 25, ayunpa,Gialai, cong chuc)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: That ra khong han vay. O Unilever - mot trong nhung cong ty hang dau ve hang tieu dung va duoc xem la so mot ve marketing, ban se tim thay rat nhieu anh chi thanh cong trong nghe marketing ma truoc do (dai hoc) ho khong he duoc dao tao ve marketing. De thanh cong voi marketing thi duong nhien ban can co kien thuc ve marketing. Nhung quan trong hon ca la ban phai nhay ben voi cuoc song, dam me voi nghe, co sang tao va thich thu thach. Theo toi, nghe marketing khong chon tuoi ban a, khi nao ban con yeu nghe, con nhung to chat marketing thi ban van lam tot cong viec nay.

* Nghien cuu Marketing la gi? "Nghien cuu marketing" va "nghien cuu thi truong" la giong hay khac nhau? (Vu thi Bich Ha, 33 tuoi, Nu, Ha noi, Can bo)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Co rat nhieu dinh nghia ve marketing, tuy nhien co the hieu don gian marketing la khoa hoc nghien cuu ve nhu cau va cach thoa man nhung nhu cau do thong qua hoat dong sang tao, san xuat san pham dich vu, dinh gia, phan phoi va tiep thi san pham do ra thi truong. Vi vay, nghien cuu marketing la mot qua trinh nghien cuu cac yeu to lien quan cua qua trinh marketing. Nghien cuu marketing co nghia rong hon nghien cuu thi truong. Nghien cuu thi truong chu yeu la viec nghien cuu cac yeu to ben ngoai co lien quan den thi truong nhu: nhu cau, thi hieu, thoi quen cua nguoi tieu dung ve mot san pham dich vu cu the nao do. Nghien cuu thi truong chi la mot phan cua nghien cuu marketing.

* Ra truong nganh su pham ngoai ngu va hien dang di day, co co hoi nao cho toi de tro thanh 1 nhan vien Marketing? Toi tin minh se thanh cong trong linh vuc nay nhung co cong ty nao chiu mo cua cho 1 nguoi khong co kinh nghiem va bang cap nhu toi? Toi phai lam gi de ho so du tyen cua minh khong bi loai ngay tu vong so tuyen? (Anh Thu, 14 tuoi, Nu, HCMC, giao vien)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Se kho khan cho ban day vi day hoc va marketing la hai nganh kha khac biet nhau. Ban co the thu suc o mot so cong viec ma ban co the manh ve ngoai ngu nhu copywriter va nhung cong viec co tiep xuc, trao doi voi khach hang. Ban co the tham gia khoa hoc ve marketing de co kien thuc va nhat la se tang kha nang thanh cong o vong so tuyen.

* Em xin phep duoc hoi: em ngoai giao khong duoc tot lam, co the noi la kem, nhung em rat yeu thich nghe Marketing. Vay em co the theo nghe nay d­uoc khong va em can phai lam gi trong truong hop nay? (thu hien, 22 tuoi, Nu, Hung Yen, thu quy)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Toi chua hieu ro y cua ban ve "ngoai giao khong tot lam". That su, marketing khong phai la noi suong hay khoa truong. Marketing can co tinh logic trong viec truyen dat. O Unilever, co rat nhieu ban khong co tai an noi (toi cung nam trong so do) nhung van dang lam tot cong viec marketing day chu. De co the theo duoc nghe marketing, toi nghi ngoai kien thuc ve marketing thi ban hay xac dinh minh co nhung to chat nao phu hop voi marketing (nhu nhay cam voi cuoc song, tinh sang tao, kha nang lanh dao, dam me...). Mot moi truong hoat dong marketing chuyen nghiep se giup ban ren luyen va phat trien rat nhieu ve cac ky nang marketing.

Tu van truc tuyen ve Nghe Marketing

Chi Pham Thi Tham. Anh Dao Ngoc Thach

* Em lam viec trong linh vuc kinh doanh, nhung muon tim hieu va nghien cuu sau ve nghe marketing. Hien nay, co mot so trung tam day ngan han (2 thang), em khong biet la co nen hoc hay khong? Va tu lieu de tim hieu sau, rong cho nganh hoc nay o dau? (Le Hoang Vu , 26 tuoi, Nam, 150-152 NQ, P.5 Q10, Kinh Doanh )

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Hoc khong bao gio thua, van de la hieu qua so voi thoi gian va chi phi bo ra. Hoc ve marketing se giup ich cho cong viec kinh doanh cua ban, dac biet la neu ban mong muon tim hieu sau hon ve nganh nay.

Sach ve marketing hau het la sach dich. Ban hay dao mot vong o cac nha sach truoc nhe. Neu ban co the doc duoc tieng Anh, co rat nhieu sach dang duoc "chia se" tren mang. Ban co the vao cac forum hoac tim bang tu khoa tren cong cu tim kiem.

* Theo anh/chi, nhung nguoi lam marketing phai thuyet phuc duoc nguoi lanh dao cua minh nhu the nao khi tien hanh mot chuong trinh marketing vi mot chuong trinh marketing chua duoc dien ra thi rat kho dinh luong va dinh tinh duoc su thanh cong cung nhu that bai cua chuong trinh do? (Nguyen Qua Bang, 24 tuoi, Nam, 476/25 Huynh Van Banh, P.14, Q. Phu Nhuan, Marketing)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Ban noi rat dung. Trong bat cu linh vuc nao, khong ai co the biet chac chan rang mot viec gi do la 100% thanh cong hay that bai. Mot chuong trinh marketing cung vay, tat ca cac so lieu "lich su" chu yeu duoc dung de "du doan" tuong lai. Vi vay, de thuyet phuc duoc lanh dao, thi cac truong hop "gia dinh" thanh cong cua ban phai cao hon rat nhieu so voi cac truong hop gia dinh that bai, su danh doi giua "cai duoc" cua thanh cong phai lon hon nhieu so "cai mat" cua that bai.

* La mot nguoi dang lam cong tac doan the trong 1 co quan nha nuoc, rat thich nghe marketing, toi co nen khong lam cong tac doan the nua, chuyen sang lam cong tac kinh doanh khong? (Gia Truc, 41 tuoi, Nam, 05 Tran Hung Dao, Tam Ky, Chuyen vien nganh dien luc)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Dua tren kinh nghiem lam cong tac doan the cua minh, anh co the tim hieu them ve cong viec trong linh vuc quan he cong chung (PR). Chuyen nghe cang xa thi cang phai dau tu nhieu cong suc, thoi gian cung nhu tien bac. Chuc anh thanh cong.

* Em tot nghiep DHKHXH&NV (nganh Han Quoc hoc). Hien em dang lam thong dich vien cho mot cong ty Han Quoc (o bo phan Marketing). Em muon hoc them ve chuyen nganh nay de co the phat trien o linh vuc nay. Co the cung cap cho em thong tin ve mot so chuong trinh hoc ve chuyen nganh nay (neu la chuong trinh lien ket voi nuoc ngoai ma hoc o Viet Nam thi cang tot, vi em muon vua hoc vua lam)? (Tuong Vi, 22 tuoi, Nam, 686/72/43 CMT8 Q3, Thong dich vien)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Ban co the tham khao cac chuong trinh cua DH Kinh te, thong thuong keo dai duoi 1 nam. Ngoai ra, ban co the tham khao nhung khoa hoc khac tren web site http://edu.vietnamworks.com . Chuc ban thanh cong trong linh vuc minh yeu thich.

* La mot giao vien tre day ve marketing, theo ban, toi nen lam gi de co nhieu kien thuc thuc te ve linh vuc nay nham truyen dat cho sinh vien de khong don thuan la ly thuyet suong? (Dinh van nga, 25 tuoi, Nu, Ha Noi, Giao vien)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Toi nghi ban co the tim doc them mot so sach ve marketing nhu: Creating Brand Loyalty, Tipping Points, 22 Marketing principles... Day la nhung quyen sach viet rat ky ve nhung ly thuyet marketing va co nhung tinh huong cu the minh hoa rat tot.

Ngoai ra, ban co the tim co hoi trao doi them voi mot so nguoi dang lam marketing de duoc chia se them kinh nghiem, hoac ban co the moi ho den de chia se kinh nghiem cua ho voi sinh vien cua minh de minh hoa 1 phan nao do trong bai giang cua ban. Toi cung duoc biet mot so giao vien co cong tac them voi mot so cong ty ve Nghien cuu thi truong hoac ban than ho tu lam kinh te co lien quan den marketing. Ban thu xem co co hoi nhu the khong nhe. Chuc ban thanh cong!

* Luc con la sinh viec, em rat thich giao tiep va em nghi rang em rat thich hop voi nganh marketing.Nhung bay gio di lam roi thay minh lam viec nay khong duoc tot lam, khong muon giao tiep nhieu, khong biet em co nen tiep tuc theo duoi cong viec marketing nay nua khong? Xin cho em mot loi khuyen. (Le Thanh Tuyen, 24 tuoi, Nu, 180-182 Ly chinh thang,q3, marketing)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Trong nhung nam dau lam viec, neu phat hien ra minh hop hay khong hop voi mot nganh nao do la dieu het suc binh thuong. Trung binh mot nguoi trai qua 3-4 cong viec moi co the kham pha het ve ban than minh. Ban khong can phai theo duoi mot cong viec, neu thay khong con phu hop. Quan trong la lan sau phai lua chon chinh xac hon lan truoc de tranh phai dau tu lai tu dau.

Tu van truc tuyen ve Nghe Marketing

Anh Tran Van Hieu. Anh Dao Ngoc Thach

* Theo hoc nghe Maketing co can phai noi nhieu, noi hay, nhu nguoi ta van goi la "du" khong? Neu hoc dai hoc nganh Maketing ra, co the lam o vi tri nao trong cong ty? Em nghe noi moi hoc Maketing ra la phai di tiep thi san pham, co dung khong? Xin cam on. (Ky Ai My, 21 tuoi, Nu, 624 Quoc lo 1A, P.4, Tan An, Long An, Sinh Vien)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Co mot cau noi vui rat hay cua marketing it nhieu lien quan den tu "du" cua ban nhu sau: "Marketing la thuyet phuc nguoi ta mua cai nguoi ta khong can voi khoan tien nguoi ta khong co". Khong phai "noi nhieu" ma "du" duoc nhu ban nghi, ma phai noi dung cai nguoi ta can nghe. Tuy nhien, tren het la san pham cua ban phai du tot, du dep va dap ung mot nhu cau nao do cua nguoi mua. Vi muc dich cuoi cung cua marketing la khong chi ban duoc hang ma phai lam cho nguoi mua quay lai mua tiep khi ho can san pham do o lan sau.

* Xin chao, toi hien la nhan vien marketing cho mot don vi xuat khau thuy san. Khi lam cong viec nay toi moi nhan ra rang marketing cho mat hang thuy hai san that khong de, rat kho khi ap dung nhung phuong thuc marketing thong thuong. Vay toi xin hoi: nguyen ly rieng cho marketing thuy san thi nhu the nao? Xin cam on cac chuyen gia rat nhieu vi da doc thu cua toi. Chuc suc khoe! (candy, 25 tuoi, Nu, Can Tho, Nhan vien Marketing)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Ve ly thuyet, marketing co nhung nguyen tac co ban nhu nhau song thuc te thi minh phai van dung linh hoat cho thich hop voi tung nganh nghe. Theo toi duoc biet, co mot so sach viet ve marketing cho nganh Dich vu, Y te, hay Khach san nhung chua nghe noi den marketing cho Thuy san. Ban thu tim den mot dia chi ban cac loai sach ve marketing tren duong Vuon Chuoi (gan dau duong Nguyen Dinh Chieu, ben trai) de xem co the tim thay thong tin can thiet khong nhe. Chuc ban may man!

* Em chua hieu ro ve nghe marketing, vi co nguoi noi nghe do la di lam tiep thi, co nguoi noi la thiet ke ra nhung thanh pham moi la cho cong ty cua minh. Em muon duoc giai thich ro ve marketing. (Thao Ly, 18 tuoi, Nu, 4b/65.khu pho 9.phuong Ho nai.Bien Hoa-Dong Nai, Hoc sinh)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Thiet ke va cai tien san pham la mot phan cua marketing. Khi can thiet phai dich ra tieng Viet, marketing duoc dich la "tiep thi". Cong viec ban hang huong hoa hong cung thuong duoc goi la "tiep thi" vi the gay nham lan. That ra y nghia khong giong nhau.

* Lam the nao de tro thanh mot chuyen vien marketing gioi? Can hoc hoi nhung gi de bo sung cho nghanh nghe nay? Cac cong ty thuoc linh vuc nao can den no? Co nen theo duoi no khong khi ma toi hoc ky thuat ra ? Toi rat ban khoan cho cong viec cua toi, khong biet tuong lai ra sao nua? Mong cho loi khuyen! (le duc tiem, 25 tuoi, Nam, 01 hung vuong Nha Trang, dich vu chuyen phat nhanh)

- Chi Pham Thi Tham - Chuyen vien tu van VietnamWorks: Nguoi lam marketing nhat thiet phai nam vung san pham va thi truong cua cong ty minh. Doi voi cac cong ty hoat dong trong linh vuc may moc, cong nghe... thi nguoi lam marketing thuong co chuyen mon ban dau ve ky thuat. Ban hay trang bi them cho minh kien thuc ve marketing, va cung co the bat dau tim viec ngay tu bay gio. Chuc ban thanh cong.

* Xin chia se nhung van de khong the thieu khi phong van ung vien vao vi tri marketing. Xin cho biet cu the, cang chi tiet cang tot, day la von quy bo sung kien thuc cho toi. Thanh that cam on. (vo van nhan, 52 tuoi, Nam, cong ty nhatico - quan 9, phu trach to chuc nhan su)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Xin duoc phep tra loi dua vao thuc te phong van ung vien vao vi tri Marketing tai cong ty Unilever nhu sau: Co 2 truong hop: sinh vien moi ra truong va nguoi da co kinh nghiem di lam. Doi voi sinh vien moi ra truong thi Unilever se xet tuyen theo tieu chuan xet tuyen Quan tri vien tap su. Trong truong hop nay thi hoc luc se duoc xem xet cung voi cac ky nang hoat dong xa hoi, doi nhom, tinh sang tao, lanh dao... de danh gia tiem nang, to chat marketing cua ung vien.

Trong truong hop thu 2, nguoi da di lam noi khac thi kinh nghiem thuc te ve marketing cua ung vien se duoc chu trong. Ung vien can the hien kinh nghiem, kha nang lam viec cua minh qua nhung cau tra loi ve marketing ma minh da tung lam hoac gap phai. Ben canh do mot so tieu chi khac cung se duoc xem xet de danh gia muc do phu hop o tung cap bac cu the (vi tri Tro ly nhan hang hay Quan ly nhan hang...).

Tu van truc tuyen ve Nghe Marketing

Chi Pham Thi Phuong Loan

* Cho em hoi the nao la mot chuong trinh khuyen mai thanh cong? (le tran manh, 24 tuoi, Nam, 211/69B ly thai tong P. hiep tan Q. tan phu, NVBH)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Bat cu mot hoat dong Marketing nao cung deu co nhung muc tieu cu the ma cong viec do phai dat duoc khi hoan tat. Thong thuong mot chuong khuyen mai duoc thuc hien nham muc dich tang muc do tham nhap cua nhan hang, nang cao muc do trung thanh cua nhan hieu... Mot chuong trinh khuyen mai thanh cong la phai dap ung muc tieu cua chuong trinh khuyen mai duoc de ra truoc do.

* Anh/chi co the cho biet de tro thanh mot nha marketing gioi thi can nhung ky nang gi? Sinh vien moi ra truong can co nhung kien thuc nao de duoc tuyen dung vao vi tri Marketing? (Le Tan Can, 24 tuoi, Nam, 77 Hoang Van Thu- Da Nang, Sinh Vien )

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Ngoai kien thuc tot ve marketing, theo chi, tinh nhay cam voi cuoc song, dam me, tinh sang tao, kha nang lanh dao la vo cung can thiet cho mot nguoi lam marketing. Tai Unilever, chung toi co chuong tinh tuyen Quan tri vien tap su cho marketing. Theo do, hoc luc cua sinh vien se duoc xem xet cung voi mot so kha nang khac nhu: kha nang phan tich, kha nang truyen dat, hoat dong tap the, sang tao... de danh gia ung vien. Ban co the tim them thong tin ve chuong trinh nay tai www.unilever.com.vn . Chuc ban thanh cong!

* Toi co doc quyen sach "Quang cao thoai vi va PR len ngoi". Vay theo cac anh chi: quang cao va PR, cai nao quan trong hon trong thoi diem hien nay? Va doi voi nhung nganh hang nao thi can quang cao nhieu hon PR va nguoc lai? Sao toi thay hau het cac cong ty hang tieu dung lai tich cuc quang cao hon? Co phai do vong doi san pham ngan? (Nguyen Thanh Binh, 25 tuoi, Nam, Binh Thuy, Can Tho, Marketer)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Khong the khang dinh quang cao va PR, hoat dong nao quan trong hon. Quang cao hay PR deu la cong cu marketing de truyen tai thong diep cua nha quang cao den voi doi tuong muc tieu. Tuy nhien, quang cao thien ve gioi thieu thong tin san pham dich vu, trong khi do hoat dong PR thien ve muc dich xay dung niem tin va hinh anh cong ty hon. Thong thuong PR la giai doan sau cua quang cao, vi de xay dung duoc niem tin ve mot thuong hieu, truoc tien nguoi tieu dung can duoc nhan biet san pham, thuong hieu do la gi. Vi vay, quang cao va PR khong the thieu trong marketing, khong hoat dong nao co the thay the duoc hoat dong nao, ma su phoi hop cua no se tang cuong hieu qua cho toan bo qua trinh truyen thong tiep thi. Thong thuong, doi voi nhung nganh ma khach hang la gioi cong ty thi nguoi ta thuong chu trong hoat dong PR hon.

* Marketer la gi? event la gi? ung dung thiet thuc event nhu the nao trong hoat dong kinh doanh o tp hcm hien nay? (ma xuan vinh, 29 tuoi, Nam, 231/51c duogn ba trac p1 q8, tour guide)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Marketer/marketeer la tu chi nhung nguoi lam viec marketing noi chung. Co nhieu tu cu the khac cho biet cong viec cua nguoi ay la gi. Event la hoat dong to chuc su kien, vi du Ngay hoi toc den huyen cua nhan hang Sunsilk, hay le hoi Ve dep rang ro cua nhan hang Pond"s... Event la mot trong nhung hoat dong marketing, giup thong dat mot so thong tin ve san pham moi, mot tin tuc moi... Thong qua do, event giup xay dung hinh anh cua nhan hieu va tao dung moi quan he khang khit giua nguoi tieu dung voi nhan hieu do.

* Chuyen nganh Makerting khac voi nganh quan tri kinh doanh nhu the nao. Tai sao co nhung SV hoc nganh QTKD ra truong lai lam makerting. Hai nganh nay co moi quan he ra sao? Neu hoc DH marketing co the hoc len cao hoc QTKD va nguoc lai duoc khong? Marketing gom nhung chien luoc nao? Tai sao marketing lai la mot trong nhung nganh "hot " nhat hien nay? (Vo Xuan Vinh, 26 tuoi, Nam, Go Vap, Kinh Doanh)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Marketing la mot hoat dong trong tong the rat nhieu hoat dong cua mot doanh nghiep. Quan tri kinh doanh (QTKD) cung nhu dieu hanh mot doanh nghiep, vi vay chuyen nganh QTKD cung cap cho sinh vien kien thuc rong lien quan den nhieu hoat dong cua doanh nghiep nhu ke toan, tai chinh, san xuat va marketing.

Chuyen nganh Marketing la mot chuyen nganh hep, sinh vien cung duoc dao tao mot so mon trong chuyen nganh QTKD nhung o day sinh vien duoc hoc sau hon ve cac mon marketing. Hai nganh nay hoan toan co the chuyen doi cho nhau khi len cao hoc. Hien nay hoat dong marketing la hoat dong rat quan trong, co the noi la quyet dinh su thanh bai cua cac doanh nghiep. Dac biet voi toc do phat trien cong nghe thong tin nhu hien nay, khi kha nang ve ky thuat va cong nghe giua cac doanh nghiep khong chenh lenh nhieu lam thi hoat dong marketing cang dong mot vai tro cao hon. Vi the, nhu cau viec lam cua nganh nay cung tang len, thu nhap cua nghe marketing cung tang len. Do chinh la nhung ly do khien "nghe marketing" tro thanh mot trong nhung nghe "hot" nhat hien nay.

* Chao chi Pham Thi Phuong Loan! Qua gan 7 nam lam marketing, toi cam thay nghe nay thuong thieu tinh ben vung hay noi cach khac la "bac", chi nghi sao? (nguyen nhu dung, 29 tuoi, Nam, gia lam ha noi, kinh doanh)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Chao ban! That su thi Loan khong hieu y ban "bac" la nhu the nao. Tuy nhien, xin duoc chia se mot chut ve mat tinh cam khi lam nghe marketing. Lam marketing se cho minh nhieu cam xuc lam, trong mot ngay minh co the trai qua nhieu thai cuc khac nhau. Khi event cua ban thanh cong chang han, ban se rat vui (co khi con vui hon khi duoc to tinh - nhu loi mot nguoi ban tam su). Khi vao sieu thi, ban se sung suong the nao khi thay khach hang cam san pham cua minh len xem xet hay doc thong tin. Chua het vui, thi lai giat thot minh khi thay khach hang ay bo san pham minh xuong, cam san pham cua doi thu len. Va roi sau do thay dau long biet bao khi san pham duoc chon khong phai la cua minh.

Nhung cam xuc nhu vay xay ra rat nhieu, rat nhieu, nhung no khong la ban nhut chi ma nguoc lai se thoi bung ngon lua chinh phuc trong con nguoi ban. Nhung phan dau khong moi met cua minh, cong voi su ho tro cua dong nghiep, cong ty thi nhan hieu cua minh se duoc don nhan va tin yeu. Voi Loan, nhu vay la hanh phuc do ban. Chuc ban tim duoc niem vui, hanh phuc trong cong viec!

* Tra loi nhu anh Hieu ve ky nang trong "nghe Marketing" la cach thuyet phuc nguoi khac thi toi cho rang giong nhu "nghe tiep thi". Trong nghe Marketing co bao gio anh nghi toi cac chien luoc khong? (Le Ngoc Tri, 38 tuoi, Nam, 213/43 Thu Khoa Huan - Tp.Phan Thiet - Binh Thuan., Bao hiem Bao Viet)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): That ra "chien luoc" khong thuoc ve ky nang. Ky nang tuc la kha nang thao tac de thuc hien mot viec gi do. Nguoi ta thuong hieu "chien luoc" la mot cai gi do rat rong, rat xa. Noi mot nguoi co dau oc "chien luoc" la nguoi biet "nhin xa trong rong". Tuy nhien, cu the va de hieu hon, "chien luoc" that ra chi la "viec dinh huong" ve mot van de gi do. Vi du chien luoc Marketing cua mot cong ty doi khi chi phat bieu nhu sau: "Trong 2 nam dau tien, san pham cua cong ty se co mat o khap cac thanh pho lon o Viet Nam".

* Xin hoi anh Hieu: Mang di dong S_fone tuy da thuc hien nhieu chuong trinh marketing nhung hien nay van phat trien khong nhieu. Vay nhu the nao thi nguoi ta goi la mot chuong trinh marketing thanh cong. (tran thanh tu, 22 tuoi, Nam, da nang, kinh doanh)

- Anh Tran Van Hieu - Chuyen vien phong tiep thi S-Telecom (S-Fone): Thanh cong don gian la dat duoc muc tieu ma chuong trinh marketing do da dat ra.

* Kinh gui chi Loan, GD Nhan hang Unilever. Em co cau hoi nay muon xin y kien cua chi. Gan day, em thay Unilever co cac chuong trinh khuyen mai rat lon va rat hap dan. Vi du gan day nhat la Chuong trinh Tang trang suc (co su tham gia cua ca si Thu Minh, Doan Trang va Hien Thuc) hoac chuong trinh ket hop voi he thong Pho 24 cua nhan hang Kem danh rang PS. Day co phai la 1 trong cac chien luoc marketing va thuc day ban hang cho cac san pham vao giai doan cuoi cua chu ky va sap toi se tung ra rat nhieu cac san pham moi ve chat luong cung nhu mau ma. Vay lam the nao 1 nguoi lam viec trong linh vuc marketing co the "nghi" den cac chuong trinh marketing nhu the nay a? Can phai hoc hoi va trau doi nhu the nao a? Em cam on chi. (Bich Tram, 24 tuoi, Nam, Q.1, Nhan vien Kinh doanh)

- Chi Pham Thi Phuong Loan - Giam doc Nhan hang Cao cap Unilever Vietnam: Khong han la nhan hieu nao co nhieu hoat dong khuyen mai la nhan hieu do di vao doan cuoi cua chu ky dau ban. Moi chuong trinh khuyen mai duoc de ra la nham phuc vu cho mot muc dich nao do. Vi du nhu chuong trinh tang trang suc nhu ban noi la chuong trinh Festival Toc He. Ban biet roi do, mua he thi nong nuc lam nen mai toc cua ban can cham chut nhieu hon va ky hon. Qua tang nay, theo Loan nghi, la nham cam on su ung ho cua ban danh cho cac nhan hieu cham soc toc cua Unilever cung nhu giup ban lam dep cho minh. De co the lam ra duoc nhung chuong trinh nhu the nay thi dieu dau tien va quan trong nhat la nhung nguoi marketing phai hieu duoc khach hang cua minh muon gi, thich gi. Do do, nguoi lam marketing phai khong ngung co sat voi thuc te, nam bat tam tu, nguyen vong cua nguoi tieu dung va phai co kha nang don dau hay tao ra trao luu.

Do so luong cau hoi ban doc gui ve qua nhieu ma chuong trinh chi dien ra trong 2 gio nen chi dap ung duoc mot so cau hoi chung nhat. Cac cau hoi chua duoc tra loi trong chuong trinh nay chung toi se tiep tuc chuyen cho cac chuyen vien va se dang tai trong thoi gian som nhat.

TNO
(thuc hien)

Viet Bao
Tìm hiểu: Chi Pham Thi Phuong Loan, Unilever Vietnam, Chi Pham Thi Tham, Anh Tran Van Hieu, Nghe Marketing, Anh Dao Ngoc Thach, chuyen vien tu van, nghien cuu thi truong, cua nguoi tieu dung, hang cao cap, nhu the nao, phong tiep thi, cac cong ty, co the, hoat dong, hoc

Xem Bản Tiếng Việt Có Dấu: Tư vấn trực tuyến về "Nghề Marketing"

Ban co the doc ban tieng Viet co dau cua bai viet Tư vấn trực tuyến về "Nghề Marketing" bang cach nhan chuot vao duong dan tren.

Lien he ve tin Tu van truc tuyen ve Nghe Marketing

Nhan xet, hay lien he ve tin Tu van truc tuyen ve Nghe Marketing co the gui bang duong dan o duoi. Ban nen gui kem tieu de bai viet Tu van truc tuyen ve Nghe Marketing de lam tham khao. Bai viet nay thuoc chuyen de Nhip song tre trong chuyen muc The gioi tre.

Cac tin khac:

Xem tiep ... Nhip song tre
Kenh Tin RSS Kenh Tin RSS | Du Bao Thoi Tiet | Lich Xem TV | Lien He - Contact | Quang Cao | Viec Lam | Dieu Kien Su Dung | Bao Ve Tinh Rieng Tu | Sitemap

Copyright©2008 VietBao.vn, Thu Vien Thong Tin Tong Hop Viet Nam va The Gioi, phien ban thu nghiem phan mem Viet Bao Viet Nam, beta 1.0