Thang tram loa Tannoy

Tags: Nhat Ban, Systems Division, Golden Sound, chien luoc kinh doanh, he thong loa, cac san pham, su ra doi, su ket hop, thi truong, linh vuc, cong ty, thang tram, am thanh, tap doan, nam


Thang tram loa Tannoy
Dau noi day ma vang cua Tannoy.

Lich su Tannoy cung chung kien nhung thang tram khi lien tuc doi chu so huu vao thap nien 70, 80. Tuy nhien voi chien luoc kinh doanh dung dan va trinh do ky thuat sieu hang, hang loa danh tieng cua Anh van khang dinh duoc dang cap hang nhat tren thi truong.

Vao dau nhung nam 70, Tannoy duoc ban cho tap doan lon cua My mang ten Harman International Industries va chuyen toi vung Coatbridge, Scotland vao nam 1976. Nam 1977, toan bo tap doan Harman lai duoc cong ty Beatrice Foods mua, va sau nhieu thang tram trong linh vuc hi-fi, Beatrice Foods da dua ra quyet dinh ban lai cong ty cho chinh giam doc dieu hanh cua Tannoy vao nam 1981.

Den nam 1983, thi truong loa hi-fi gia dinh cua Tannoy tang rat nhanh cung voi viec ra doi cua nhieu san pham moi danh dau su phat trien tro lai cua hang Tannoy. Nam 1984 chung kien su ra doi cua dong loa thung moi PA. Day cung la mot san pham het suc moi me giup Tannoy gat hai duoc rat nhieu thanh cong.

Thang tram loa Tannoy
San pham cua Tannoy duoc trang bi cho cac nha hat danh tieng tren the gioi.

Khong bang long voi nhung thanh cong da dat duoc trong cac thi truong hien tai, Tannoy con luon tinh toi viec san sang mo rong anh huong tren linh vuc truyen thanh cong cong. Nam 1985, Tannoy da chuyen sang hoat dong trong linh vuc truyen hinh cap. Viec nay doi hoi Tannoy phai thanh lap thanh lap mot nhom ki su tai nang chuyen dam trach nhiem vu cham soc khach hang mot cach toan dien voi chuyen mon cao. Dong thoi su sat nhap hai linh vuc truyen thanh cong cong va truyen hinh cap nay da la mot nhan to thuan loi giup cho Tannoy co the kiem soat duoc moi mat tu khach hang, tai san, den cac van de de phong hoa hoan va rui ro cung nhu cac muc tieu giam sat chung.

Trong thoi gian qua, Tannoy da dat duoc thanh cong nhanh chong tren cac thi truong truyen thong, cac he thong loa cho thi truong hi-fi noi dia, cac he thong truyen thanh va thu am chuyen nghiep. Ngoai ra chat luong tuyet voi cua dong loa Tannoy cung duoc nguoi Nhat Ban biet den tu lau khi mot dong loa GRF Memory gianh duoc giai thuong am thanh uy tin "State-Of-The-Art". Tren thuc te, hang Tannoy cung da rat quan tam den thi truong Nhat Ban, noi ma cac cac he thong Loa hi-fi cua Tannoy duoc nhap khau nhieu nhat.

Hien nay cac san pham loa cua hang Tannoy bao gom ca cac dong loa dong truc noi tieng va cac dong khac ket hop hai hoa giua loa tep va loa bass rieng biet. Le ky niem 60 nam thanh lap cua Tannoy vao nam 1986 da duoc chao don cung voi viec don nhan giai thuong Golden Sound (Am thanh vang) cua Nhat Ban lan thu hai. Day la giai thuong do cac nha phe binh doc lap bau chon trong mot hoi thao tren truyen hinh cua Nhat Ban duoc khoi xuong tu nam 1982. Tannoy gianh giai thuong dau tien voi san pham Westminter vao nam 1982 va giai thuong lan thu hai vao nam 1986 cho san pham RHF Special Limited Edition.

Thang tram loa Tannoy

Nam 1987, Tannoy da thanh lap mot bo phan voi ten goi Systems Division chiu trach nhiem tang cuong anh huong cua hang nay toi he thong lien lac va truyen thanh cong cong. Viec che tao mot he thong thiet bi thong minh de danh gia chat luong trinh dien cua cac he thong loa cung voi qua trinh hoan thanh lap dat cac thiet bi am thanh o nuoc Anh va nhieu noi tren the gioi da giup cho Systems Division co duoc uy tin va vi tri dac biet tren thi truong quoc te. Su ra doi cua cac san pham moi gop phan khang dinh vi tri hang dau cua Tannoy trong linh vuc am thanh dong thoi Systems Division cung giu vai tro tien phong trong viec khoi xuong xu huong thi truong doi voi he thong bao chay bang giong noi tien tien.

Dong thoi nam 1987, hang Tannoy va cong ty loa Goodmans da hop nhat thanh tap doan TGI, mot trong nhung nha san xuat loa chat luong cao lon nhat tren the gioi. De co duoc nhung san pham co chat luong rat cao, Tannoy da ap dung mot qui trinh giam sat chat luong chat che thong qua cac phuong tien danh gia phuc tap va thiet bi thu nghiem co su ho tro cua may tinh, duoc ap dung cac chinh sach va tieu chuan cua quan doi. Ngoai ra, mot chuong trinh phat trien san pham dang duoc thuc hien nham day manh qua trinh kinh doanh cac san pham phu dong thoi viec nang cao hieu qua san xuat cung lam cho kha nang dap ung nhu cau cua khach hang tro nen linh hoat va hieu qua hon.

Nam 1989, tap doan nay da mua lai cong ty Audix, mot nha san xuat kiem dau thau cac thiet bi truyen thanh cong cong rat co trien vong. Cong ty nay duoc hop nhat voi Systems Division va tro thanh cong ty trach nhiem huu han Tannoy-Audix. Su ket hop suc manh nay giup cho Tannoy gianh duoc nhieu hop dong tri gia hang trieu bang Anh tren toan the gioi.

Cho den nay, tap doan Tannoy van che tao va san xuat ra nhieu he thong loa co chat luong cuc cao cho linh vuc nghe thuat va chuyen nghiep. Den nam 1990, hang nay lai gianh duoc giai thuong Golden Sound lan thu ba voi model 215.

Nhieu nam qua, Tannoy tiep tuc phat trien tren nhieu linh vuc am thanh chat luong cao nhu phat thanh, thu am chuyen nghiep (ca hai linh vuc nghe nhin) va luon giu vung vi tri hang dau ve loa hi-fi tren khap the gioi, dac biet trong cac he thong loa nhu: He thong loa giai tri trong gia dinh, He thong loa thuong mai va cac he thong am thanh Studio Monitor.

Tren cac linh vuc thuong mai, Tannoy van tiep tuc ap dung ki thuat loa dong truc da duoc phat trien tu nam 1948 vao cac san pham cua minh.

Cong nghe doc dao va duy nhat nay duoc ap dung theo nguyen tac ket hop giua do tan sac can doi voi kha nang trinh dien trong treo, doc dao. Trong so cac san pham cua Tannoy, mot model co the the hoat dong voi tan so cuc cao co ten goi SuperTweeterTM duoc thiet ke lan dau tien de gianh giai Golden Sound trong cuoc canh tranh voi model Kingdom vao nam 1996. Voi dai tan so hoat dong len toi tren 50kHz cung su ket hop voi cong nghe WideBandTM, Dual ConcentricTM trong cac san pham cua Tannoy khong nhung da giai quyet duoc van de tao nen su chi tiet o tan so cao ma con giup nguoi nghe thuong thuc duoc am thanh tu nhien, chan thuc o ca tan so thap, dem den nhung am thanh gan voi tu nhien va cuoc song hon.

Tren thi truong thiet bi am thanh gia dinh, muc tieu phan dau cho thi truong trung va cao cap nay cua hang Tannoy la cho ra nhung he thong loa co gia tri tu 200 cho den 30.000 EUR. Hien tai Tannoy cung dang chuyen sang linh vuc cung cap thiet bi giai tri gia dinh voi su ra mat cua he thong loa da kenh 5.1 dau tien cung voi nhieu model khac.

Con trong thi truong thuong mai, Tannoy dac biet chu trong den he thong loa nhac nen tai cac cua hang dai ly, trung tam mua ban, cac toa nha lon, phong hop cua ban giam doc cung nhu trong cac cau lac bo hay quan bar. Trong 15 nam qua, Tannoy cung rat nang dong tren linh vuc Studio Monitor dien hinh la su ra doi cua cac dong loa Monitor dai dong, dap ung ca hai kha nang passive va active. San pham moi nhat cua Tannoy trong thoi gian gan day la Ellipse Monitor voi kieu dang vat canh, day la su ket hop hai hoa giua dong loa dong truc va cong nghe Wideband.

Cai ten Tannoy xuat hien tren nhieu trung tam am nhac noi tieng tre n khap the gioi nhu:Trung tam hoi nghi tai Hong Kong, Nha hat Opera Sydney, nha hat Palladium o Luan Don, Tru so chinh cua hang Coca Cola tai Atlanta, khach san Hard Rock Casino tai Las Vegas, Tru so chinh cua Dolce & Gabbana tai Milan va Nha hat quoc gia Phan Lan.

Vao thang 2/2002, cong ty TGI da hop nhat toan bo danh muc von dau tu voi tap doan TC, tro thanh mot cong ty co phan gom 7 cong ty thanh vien: Tannoy, Lab Gruppen, TC Electronic, TC Helicon, TC Works va GLL. Su hop nhat nay da hinh thanh len mot tap doan co chuyen mon cao va kha nang tiep can thi truong tot nham tan dung triet de xu huong ket hop giua hai cong nghe so va am hoc trong linh vuc audio cong nghiep.

Hien nay, theo Nghe Nhin, tap doan TC Tannoy co cong ty me o Coatbridge, Tannoy Bac My o Kichener, Ontario, Canada va co 51% co phan o Tannoy Netherland tai Rotterdam. Nhung thi truong khac tren the gioi do cac nha phan phoi doc quyen cu the dam trach nhung viec san xuat hau het cac thiet bi duoc tien hanh tai Coatbidge va tu cac nha cung cap nho khac con nhung san pham ca biet cho thi truong Bac My duoc lap rap tai Kitchener.

Viet Bao (Theo-Ngoisao)

Tìm hiểu: Nhat Ban, Systems Division, Golden Sound, chien luoc kinh doanh, he thong loa, cac san pham, su ra doi, su ket hop, thi truong, linh vuc, cong ty, thang tram, am thanh, tap doan, nam

Xem Bản Tiếng Việt Có Dấu: Thăng trầm loa Tannoy

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Lien he ve tin Thang tram loa Tannoy

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