May MP3 nhai tran lan

Cac hang lon nhu Samsung va Sony tiep tuc dua ra mau moi mang tinh thoi trang va tien dung, trong khi suc mua iPod co ve chung. Hang Trung Quoc cung tran vao thi truong ngay cang nhieu, loai co nhan hieu, khong nhan hieu lan ca hang nhai cac ten tuoi noi tieng.

Theo mot cuoc tham do y kien ban doc cua So Hoa, tien hanh vao thang 7 co toi 35,9% doc gia da khong ngan ngai chon iPod khi duoc hoi "Ban se chon mua thiet bi nghe nhac so nao?", chung to may nghe nhac “qua tao can do” van dang duoc sung ai. So nguoi chon san pham cua cac hang ten tuoi khac nhu Samsung, Sony… dung thu hai (29,6% voi 249/841 phieu). Dien thoai nghe nhac du la xu huong moi noi trong nam nay nhung cung duoc nhieu nguoi tin dung, chiem 24,9% tong so binh chon (209/841). Trong khi do, may MP3 hang Trung Quoc chi duoc 9,6% nguoi tieu dung lua chon (81/841).

Tuy nhien, viec muon so huu mot san pham the nao va thuc te mua san pham nao trong kha nang cua minh lai la mot chuyen khac. Son, sinh vien Dai hoc Bach Khoa, tam su: "Em cung thich dung iPod lam, nghe hay ma trong lai sanh dieu, nhung tui tien sinh vien dau cho phep. Danh chon may MP3 hang Trung Quoc, nghe cung tam. Dung luong 256 MB ma cung chi hon 500.000 dong mot chut".

Dao mot vong quanh pho Ly Nam De (Ha Noi), nguoi tieu dung se cam thay hoa mat truoc du the loai may nghe nhac MP3, gia tren troi cung co ma gia binh dan cung khong thieu. May nghe nhac Trung Quoc "nhai" hang Samsung, Sony co gia chi bang nua gia hang that. Tren mot so website mua ban truc tuyen, gia may MP3 hang Trung Quoc tham chi con re hon nua ma van bao hanh 1 nam.

Theo chu mot cua hang tren pho Ly Nam De, phan lon may MP3 chinh hang (ngay ca cac thuong hieu nhu iPod, iRiver) deu duoc san xuat tu Trung Quoc nhung theo quy trinh cong nghe cua hang va chat luong dam bao. Con hang khong ten tuoi hay do nhai thi co the do cac cong ty trong nuoc dat hang san xuat o Trung Quoc lam hoac danh hang qua bien gioi nen khong kiem soat duoc chat luong.

Hang nhai, hang lau van song khoe va song lau, boi co thi truong rieng. Doi tuong cua no phan lon la sinh vien, hoc sinh va nhung nguoi co thu nhap trung binh. Mot chu cua hang vi von: "Thi truong may MP3 nhu mot tang bang troi, phan noi la hang thoi trang cua cac cong ty ten tuoi, phan chim la hang lau. Co the phan noi gio da cao len, nhung tang bang cha bao gio noi het".

Truong phong doi ngoai cua Sony, ong Vu Quoc Tuan, to ra buc xuc: "Truoc day, co nhieu hang lam nhai Walkman chay bang va dia cua Sony, gay mot so thiet hai nhat dinh cho hang. Hang cung yeu cau co quan quan ly thi truong co bien phap chong hang Sony gia nhung hieu qua khong cao vi bien phap xu ly thieu kien quyet".

Samsung, mot trong nhung hang co nhieu san pham may nghe nhac MP3 da dang nhat tai thi truong Viet Nam hien tai, thi lac quan hon. Ong Nguyen Tuan Anh, Truong phong Marketing cua Samsung, khang dinh, cac mau may nghe nhac MP3 Trung Quoc khong the so sanh duoc voi hang chinh hang ve mat thiet ke, chat luong am thanh va do on dinh. Theo ong, Samsung noi tieng ve toc do “cach tan”, cac dong may thay doi lien tuc, ngay mot manh va hien dai hon, dong thoi gia ca de chap nhan so voi iPod nen dap ung duoc nhu cau cua gioi tre sanh dieu, nhung nguoi “khong tiec tien cho niem dam me”.

De gianh lai thi truong tu tay hang khong ten tuoi va xay ngoi nha vung chac cua minh tren manh dat MP3 nhieu ke dom ngo, cac hang dang dua nhau tung ra hang loat san pham moi, nham vao thi truong trung va cao cap. O muc trung co cac hang ten tuoi cua Dai Loan nhu Transcend voi mot loat san pham T-Sonic man hinh LCD, dung luong len den hang “ghi”. Ngoai ra con co JVJ (Singapore), Lenovo, Netac (Trung Quoc) voi uu diem gia re. Samsung va Sony cung co mot so may gia “tam trung” (duoi 2 trieu dong), nen su lua chon cua nguoi su dung cung khong han che.

Sony cho biet, trong thang 8, hang cho ra lo mot loat san pham may nghe nhac thoi trang dong NW-E500 va NW-E100, voi chat luong am thanh duoc danh gia cao, nhieu chuc nang dieu chinh, thiet ke thoi trang va tuoi tho pin kha dai. Con Samsung thi dang ky vong vao 2 model chien luoc cua nam 2005 (du dinh ra mat trong thang nay) la YP-F1 nu tinh, dang day chuyen deo co va YP-T8 manh me ve cac chuc nang giai tri ngoai chuc nang nghe nhac truyen thong, nhu xem phim, xem file anh, choi game…

Ngoai ra, cac cua hang may nghe nhac so thoi trang doc pho Hang Bai (Ha Noi), cho biet cung se nhap ve mot so mau may MP3 duoc ua chuong tai Han Quoc nhu iRiver hay tai Singapore nhu Creative, nham dap ung thi hieu da dang cua nhieu ban tre.