Trong khi do, viec gianh duoc song o kenh VTV3 cang tro nen nhiem vu bat kha thi. Tinh trang nhieu chuong trinh giai tri co tieng dang xep hang len song VTV3, hua hen mang ve cho nha dai nhieu loi nhuan tu quang cao thi kha nang nhung chuong trinh yeu the khac khong co co hoi de chen chan. Mot so chuong trinh von la the manh cua VTV3 truoc day cung phai chap nhan doi sang phat song o cac kenh khac chi vi chuong trinh mat dan suc hut doi voi khan gia.
Chuong trinh Sao Mai - Diem hen ve kenh VTV6 vi giam nhiet. Sieu mau Viet Nam o mua giai moi phai dat ve VTV6 va chi co mot dem chung ket duy nhat tren VTV3 vao cuoi mua giai. Sau mua giai thu 2 khong may soi dong, Vietnam’s Idol mua giai thu 3 da phai chuyen ve kenh VTV6 nhung mua giai thu 4-2012 nay, Vietnam’s Idol duoc chao don tren kenh truyen hinh dat gia nhat Viet Nam - VTV3 vi da co mot mua giai thu 3 soi dong trong nam 2010.
Tao xi - cang - dan de keo khach
Qua kho de co duoc “dat vang” nhung giu duoc “dat vang” (kenh truyen hinh dat gia voi khung gio dep) lai cang kho hon. Vi vay cac nha san xuat chuong trinh phai tung chieu de giu “lua” cho chuong trinh. Dieu nay cung ly giai vi sao cac chuong trinh truyen hinh thuc te thoi gian qua co nhieu xi-cang-dan de thu hut du luan.
Nhung cau chuyen on ao mang tinh hau truong duoc gioi truyen thong khai thac da giup cho nhieu chuong trinh dat duoc thanh cong ngoai mong doi. Tu do da hinh thanh mot thoi quen tao dung kich ban voi xi-cang-dan de quang ba chuong trinh truoc khi khien cong chung chu y den chat luong chuyen mon cua no.
Cap doi hoan hao, Buoc nhay hoan vu, Vietnam’s Next Top Model, Vietnam’s Got Talent,… du deu la nhung chuong trinh rat noi tieng van vin vao nhung cau chuyen xi-cang-dan co khi duoc dan dung tinh toan truoc. Chang han, mua giai thu 2 cua Vietnam’s Next Top Model du chat luong khong cao nhung luon gay on ao tren cac phuong tien truyen thong vi nhung cau chuyen hau truong chang hay ho gi cua no.
De dang nhan thay nhung cau chuyen xi-cang- dan nay cu lam cho luong nguoi xem chuong trinh tang len, nha san xuat hoan thanh muc tieu nhu da hua hen voi nha tai tro ve tan suat xuat hien cua chuong trinh tren cac phuong tien truyen thong va dat duoc chi so khan gia theo doi chuong trinh nhu mong muon. Nhung hon het, doi voi cac cong ty khi chuong trinh van con do nong, co the loi keo cong chung vao nhung cau chuyen cua minh, chuong trinh van con giu duoc vi tri “dat vang”.
| “Dat vang” chuyen ve VTV Truoc day, “dat vang” truyen hinh chia deu cho VTV3 va HTV7, tham chi co luc HTV7 dat hang hon VTV3. Su len ngoi cua VTV3 phan nao do quan diem cua lanh dao don vi nay thoang hon trong cac chuong trinh giai tri, trong khi do Dai Truyen hinh TPHCM giam bot chuong trinh giai tri. Neu truoc day, HTV7 kha uu tien va chao don cac chuong trinh giai tri an khach de hut khan gia thi gan day, HTV7 gan nhu khong con chuong trinh giai tri noi tieng nao. Dieu do cang lam cho cac kenh truyen hinh VTV them dat gia, ke ca kenh VTV9 lau nay khong canh tranh noi voi HTV cung duoc dip phat len, khi cac chuong trinh truyen hinh giai tri deu do xo vao gianh “song vang” va ca khung “gio vang” tren cac kenh VTV. |
