Nhung mau xe dang chu y cua Honda

Tags: Business Week, Honda Fit, Acura ASCC, nha san xuat o to, dang chu y, xe the thao, duoc coi la, tai Nhat Ban, phien ban, thanh cong, dong co, trinh lang, the he, doanh so, mau


Nhung mau xe dang chu y cua Honda

2007 la mot nam kha thanh cong cua Honda, nhung nha san xuat o to lon thu hai Nhat Ban khong bi “ru ngu” ma van tiep tuc day manh dau tu va no luc tang doanh so. Tap chi Business Week da diem ra nhung mau xe dang, hoac se, duoc coi la chia khoa thanh cong cua Honda.

Doanh so cung nhu doanh thu cua Honda trong nam 2007 da tang manh, phan nhieu nho hai mau Accord sedan va Fit subcompact. Uy tin cua Honda cung dang duoc nang cao, xet tren khia canh tiet kiem nhien lieu va chat luong san pham, tao da phat trien cho hang trong tuong lai.

Trong moi truong canh tranh ngay cang khoc liet, khong tien tuc la lui. Do do, Honda da co ke hoach ra mat mot so mau xe moi vao nam sau. Tai Trien lam o to quoc te Bac My (NAIAS 2008) dien ra vao thang 1 toi tai Detroit (My), Honda se trinh lang phien ban concept cua mau xe the thao viet da Pilot the he moi. Ben canh do, CR-Z, mau xe the thao dong co hybrid da duoc gioi thieu tai Trien lam Tokyo hoi thang 10 vua qua, duoi dang concept, cung se som co duoc dua vao san xuat.

Duoi day la tong hop cua tap chi Business Week ve nhung mau xe dang, sap, hoac se dem den thanh cong cho Honda:

Honda Fit

Nhung mau xe dang chu y cua Honda
Honda Fit duoc binh chon la Xe cua nam 2007” tai Nhat Ban

The he thu hai cua mau xe co nho, Honda Fit , da trinh lang hoi thang 10 vua qua tai Nhat Ban. Dac biet, lan dau tien ke tu nam 2003, mot chiec xe su dung dong co tren 660cc (xep vao loai xe mini o Nhat Ban) dung dau danh sach xe ban chay nhat tai Nhat Ban. Tai day, mot chiec Honda Fit co gia tieu chuan 10.500 USD.

Honda Civic

Nhung mau xe dang chu y cua Honda
Nhan vien nha may Honda tai Swindon (Anh) to chuc le mung chiec Civic thu 1 trieu xuat xuong hoi thang 11/2007

Co mat tren thi truong tu nam 1972, xe Honda Civic duoc san xuat tai 6 nuoc va tieu thu tren khap the gioi. Phien ban moi nhat, the he thu 8 cua Civic, trinh lang vao nam 2005, voi lua chon ngoai that va dong co kha da dang, tu dong co 1.3L hybrid den loai 2L cong suat 222 ma luc - Civic Type R.

Honda Accord

Nhung mau xe dang chu y cua Honda
Phien ban Accord coupe

Accord ra doi sau Civic bon nam. Phien ban moi nhat , trinh lang vao thang 9/2007 tai My, la the he thu 8 cua mau xe an khach nay. Tuy nhien, voi model 2008, Honda da quyet dinh bo phien ban hybrid, thay vao do la them hai dong co xang 2.4L va 3.5L cong suat 268 ma luc; va tu nam 2009, them mot phien ban dong co diesel.

Honda Pilot

Nhung mau xe dang chu y cua Honda

Phien ban concept cua mau Honda Pilot SUV the he moi se duoc gioi thieu tai Trien lam Detroit vao thang 1/2008. Honda cho biet, chiec concept nay, du kien san xuat trong nam 2008, co thiet ke khoe khoan hon phien ban Pilot hien tai.

Honda FCX Clarity

Nhung mau xe dang chu y cua Honda

Honda se trien khai chien dich marketing ban le tap trung doi voi xe FCX Clarity vao giua nam sau. So di nhu vay la do mau xe nay ung dung mot cong nghe con kha moi va xa la doi voi nguoi tieu dung: pin nhien lieu. Truoc tien, Honda se cho thue mot so xe FCX Clarity tai My, voi gia khoang 600 USD/thang.

Acura ASCC

Nhung mau xe dang chu y cua Honda

Trinh lang tai Detroit vao thang 1/2007, xe Acura Advanced Sports Car Concept (Acura ASCC) duoc nhin nhan la buoc tiep noi cua mau NSX. Acura ASCC du kien se duoc san xuat chinh thuc vao nam 2010.

Honda Puyo

Nhung mau xe dang chu y cua Honda

Cai ten Puyo bat nguon tu mot tu tuong thanh trong tieng Nhat dung de chi cam giac khi so vao vat gi do mem mai. Honda chon ten nay vi muon nhan manh vao thiet ke doc dao cua than xe - duoc phu mot lop gel mem, nen khi so vao tao cam giac nhu dang so vao bot bien.

Honda CR-Z

Nhung mau xe dang chu y cua Honda
Honda khang dinh se san xuat mot mau xe hybrid moi dua tren CR-Z concept, som nhat la vao nam 2009

CR-Z, viet tac tu Compact Renaissance Zero, la mot mau xe the thao co nho, trong luong nhe, duoc thiet ke vua theo phong cach the thao vua nhan manh vao hieu qua tieu thu nhien lieu, tuong tu nhu mau xe the thao CRX ma Honda da ngung san xuat.

Sy Hoang

Theo Business Week

Viet Bao

Tìm hiểu: Business Week, Honda Fit, Acura ASCC, nha san xuat o to, dang chu y, xe the thao, duoc coi la, tai Nhat Ban, phien ban, thanh cong, dong co, trinh lang, the he, doanh so, mau

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