Giai ma logo cua cac mac xe

Neu nhu trong cuoc song hang ngay, chung ta co cau noi: “Hay noi cho toi biet ban cua ban la ai, toi se noi ban la ai” thi trong linh vuc xe hoi, cung co mot cau: “Hay noi cho toi biet logo cua ban, toi se noi ban la ai”. Vang, logo gui den chung ta rat nhieu thong diep ve mot hang xe hay mot mac xe nao do. Nhung bang cach nao va tai sao nguoi ta lai tao ra nhung logo cho mac xe cua minh?

Hay cung chung toi kham pha cau chuyen ve logo xe hoi ma chac chan trong cuoc song ban chua bao gio duoc biet.

ALFA ROMEO

Nam 1915, Nicola ROMEO nam quyen dieu hanh Alfa (duoc thanh lap vao nam 1910, ten day du la Anonima Lombardo Fabbrica Automobili). Logo cua Alfa Romeo chinh la vu khi cua thanh pho Milan thoi do: mot chu thap do tren nen trang va mot con ran dau rong nuot huy hieu VISCONTI.

AUDI

Nam 1899, Auguste HORCH thanh lap mot xuong mang ten ong. Den nam 1909, ong roi bo vi tri lanh dao. Do bi nhieu nguoi phan doi viec lay ho cua minh de dat cho xuong moi, Auguste da phai doi ten xuong thanh AUDI (trong tieng latin la “Nghe”), HORCH xuat phat tu mot tu “hören” (trong tieng Duc cung la “Nghe”). Nhu vay, du doi ten tu HORCHE sang AUDI thi y nghia cua no cung khong thay doi. Va 4 vong tron tren logo cua AUDI la su hop nhat giua cac mac xe AUDI, DKW, WANDERER va HORCH.

Su hop nhat cua 4 mac xe AUDI, DKW, WANDERER va HORCH

BMW

Nam 1919, mot xuong san xuat dong co may bay duoc xay dung o Duc nhung sau do, hiep uoc hoa binh duoc ky ket va xuong nay bi cam hoat dong. Nam 1919, xuong nay duoc doi ten thanh Bayerische Motoren Werke (viet tat la BMW) va chuyen sang san xuat oto. Bieu tuong cua BMW la mot chiec canh quat duoc cach dieu hoa voi hai mau xanh lam va trang. Tu do den nay, logo nay khong he thay doi.

CITROEN

Nam 1914, Andre CITROEN dieu hanh mot xi nghiep san xuat nhung lon chu V nguoc (cua quan nhan), do chinh ong sang tao ra. Khi thanh lap xuong san xuat oto, ong da dung ho cua minh de dat cho xuong va lay hinh nhung lon chu V nguoc de lam logo cua mac xe CITROEN.

FERRARI

Nen vang cua chiec logo FERRARI chinh la mau sac dac trung cua thanh pho Modene. Con chu ngua chien long len la chien loi pham do mot nguoi ban cua Enzo FERRARI (ong chu cua FERRRI) chinh la mot phi cong lai may bay tiem kich da ban roi mot chiec may bay cua Duc mang ve tang cho ong. Va Enzo da lay chu ngua lam bieu tuong cho mac xe cua minh.

FIAT

Logo cua FIAT (Fabbrica Italiana Automobili de Torino) duoc tao ra vao nam 1968 voi 4 chu cai F, I, A, T tren nen xanh lam. FIAT duoc thanh lap vao nam 1899 va chi den nam 1968 moi co mot logo thuc su la dac trung cua rieng minh.

FORD

Duoc Henry FORD thanh lap vao nam 1903, ke tu nam 1927, mac xe nay da co logo chinh thuc la chu FORD duoc bao quanh boi hai hinh elip dong tam va tren nen mau xanh lam. Can phai noi them rang, mau xanh lam va mau trang la nhung mau dac trung cua nuoc My.

HONDA

HONDA duoc Soichiro HONDA thanh lap vao nam 1948 va bat dau san xuat oto vao nam 1964. Voi nhanh san xuat oto, logo cua HONDA chinh la mot chu H duoc cach dieu hoa tren nen trang.

JAGUAR

Nam 1935, hang xe Swallow Sport doi ten thanh JAGUAR. Luc dau, logo cua Swallow Sport Company la hai chu “SS”, sau do duoc thay bang bieu tuong mot con su tu ha mieng rat to (khi da doi ten thanh JAGUAR). Ngay nay, JAGUAR co logo la mot chu bao dom cua My.

Logo Jaguar su dung cho den ngay nay

Logo cua hang Swallow Sport va chu su tu voi cai mieng ha to

LAMBORGHINI

Mac xe nay duoc Ferruccio LAMBORGHINI thanh lap vao nam 1963. Logo cua LAMBORGHINI la mot chu bo mong.

LANCIA

Vincenzo LANCIA thanh lap hang xe cua minh vao nam 1906. Logo cua LANCIA gom hai mau trang va xanh lam voi hinh ngon giao (chinh la loi choi chu voi LANCIA) co gan mot la co tren nen mot chiec volang 4 chau.

MAZDA

Nam 1934, Jyujiro MATSUDA da thanh hang san xuat xe oto mang ten MAZDA. Khi do, ong chu cua hang xe nay nhan thay, chu “Tsu” trong tieng Nhat rat giong voi chu “Z” trong cac ngon ngu phuong Tay nen da doi MATSUDA thanh MAZDA. Nam 1990, logo cua MAZDA la mot hinh thoi. Den nam 1997, theo yeu cau cua RENAULT (hang xe cung co logo la mot hinh thoi), MAZDA da thay doi logo cua minh. Ke tu do den nay, chu M duoc cach dieu hoa giong nhu nhung chiec canh chinh la logo cua MAZDA.

Logo Mazda su dung cho den ngay nay

Logo cua Mazda thoi ky dau

MERCEDES

Mac xe MERCEDES duoc thanh lap tu su hop nhat giua DAIMLER va BENZ vao nam 1926. Dat, khong khi va nuoc tuong trung cho ba nhanh cua ngoi sao. Ba yeu to nay da duoc su dung de tao nen logo cua MERCEDES (mot ngoi sao 3 canh trong mot vong tron) va no khong thay doi cho den tan ngay nay.

PORSCHE

Bieu tuong duoc Ferdinand PORSCHE (nguoi thanh lap nen hang xe PORSCHE) chon lua, la nhung chiec quoc huy cua Würtenberg, o giua la huy hieu cua thanh pho Stutgart, mot chu ngua long len. Mac xe PORSCHE duoc thanh lap vao nam 1949.

ROLLS ROYCE

Logo Rolls-Royce la mot chu R kep, chinh la ten viet tat ho cua hai nguoi sang lap ra mac xe nay vao nam 1904: Charles ROLLS va Henry ROYCE. Luc dau chu R kep nay co mau do, roi duoc doi thanh mau xanh xanh khi Charles ROLLS qua doi. Cung voi logo nay, buc tuong noi tieng gan tren luoi tan nhiet (ngay ben tren logo) cung la net doc dao rieng cua Rolls-Royce.

TOYOTA

Bieu tuong cua TOYOTA ma ngay nay chung ta van nhin thay tren tat ca cac mau xe cua hang nay da ra doi tu nam 1990. No gom 3 hinh elip duoc sap xep theo 3 huong khac nhau.

VOLVO

Hang xe VOLVO duoc Assar GABRIELSSON va Gustaf LARSON thanh lap vao nam 1927, tai Göteborg, Thuy Dien. VOLVO trong tieng Latinh co nghia la “lan di”. Con logo cua mac xe nay la mot vong tron voi mot mui ten o phia tren ben phai.