Thi truong vien thong Khuyen mai hay giam cuoc

Giam cuoc thi phai thong qua Bo Buu chinh Vien thong con khuyen mai thi qua Bo Thuong mai

"Nhin ben ngoai, chi thay cac mang di dong dang khuyen mai cho khach hang, nhung thuc chat thi khong phai vay. Viec khuyen mai khong gioi han cho tat ca cac khach hang tra truoc it nhat 20% gia tri the nap thuc chat la viec giam cuoc it nhat 20%". Mot chuyen gia hang dau trong linh vuc vien thong nhan xet.

Trong so cac cong ty thong tin di dong, MobiFone hien la cong ty co nhieu chuong trinh khuyen mai cung luc nhat, dong thoi cung la cong ty co khuyen mai lon nhat. Ngoai viec giam gia cho khach hang toi 90% trong khoang thoi gian tu 0 gio - 5 gio, MobiFone con tang them it nhat 20% cho tat ca cac thue bao tra truoc nap tien vao tai khoan (toi da la 50%).

VinaPhone - cong ty truoc day luon co dinh voi viec khuyen mai toi da 30% gia tri bo hoa mang tra truoc (hoac 30% phi hoa mang) cung da "xe rao". Ngoai viec tang 50% gia tri bo hoa mang vao tai khoan va them 5 ngay su dung cho cac thue bao tra truoc hoa mang moi, Vinaphone con tang them 91 block 6 giay mien phi.

Ben canh do, VinaPhone cung cho tien hanh song song viec cho phep cac khach hang boc tham trung thuong di du lich chau Au, Trung Quoc... Ngoai ra, Vinaphone con trien khai them ca chuong trinh "Ket noi ban be" tuong tu nhu chuong trinh ma MobiFone va S-Fone dang thuc hien (gioi thieu nguoi gia nhap mang moi duoc tang them tien).

Viettel Mobile hien dang tien hanh mot chuong trinh khuyen mai lon va rat doc dao voi viec cho phep cac khach hang hoa mang moi duoc phep goi 24 gio noi mang mien phi ke tu thoi diem gia nhap mang di dong.

Chua dung lai, khach hang con duoc giam 50% phi hoa mang tra sau hoac tang 50% gia tri bo hoa mang tra truoc vao tai khoan. Tuy nhien, trong dot khuyen mai lan nay, Viettel Mobile da mat vi tri khuyen mai lon nhat vao tay MobiFone.

Va MobiFone da tro thanh cong ty thong tin di dong dau tien tai Viet Nam ha gia cuoc tren 20% cho tat ca cac thue bao tra truoc ma khong can phai xin phep Bo Buu chinh - Vien thong".

Ong nay cung nhan xet: "Trong vong 2 thang toi, neu Viettel Mobile va Vinaphone khong thuc hien viec giam gia it nhat 20% cuoc thong tin di dong cho cac khach hang tra truoc (duoi hinh thuc khuyen mai tra dua hoac giam cuoc truc tiep) thi MobiFone se tro thanh cong ty thong tri thi truong".

Trong hai tuan gan day, so luong phat trien thue bao moi cua MobiFone da vot len trung binh khoang 9.000 thue bao/ngay. MobiFone da tam thoi vuot qua Viettel Mobile, tro thanh cong ty co toc do phat trien nhanh nhat hien nay.

Tra loi phong van ve viec Viettel Mobile, se co phan ung gi de lay lai vi tri dan dau, ong Nguyen Manh Hung, Pho tong giam doc Viettel cho biet: "Sau mot thoi gian phat trien qua nhanh, chung toi dang tam thoi chua tien hanh cac chuong trinh lon de on dinh lai bo may. Tuy nhien, voi so luong thue bao da gan dat 2 trieu va chi phi van hanh rat thap, chung toi khong so phai ha gia cuoc".

Theo Hoang Ly
Bao Thanh nien