Thi truong ban le Viet Nam Dang tang toc

Tu thang 12/2006 den truoc tet Nguyen dan, Viet Nam se co khoang 15 trung tam thuong mai moi, quy mo tu 10.000m² tro len do nhung he thong da co thuong hieu trong nganh ban le dau tu, dong thoi khoang 30 cua hang tien ich do cac doanh nghiep khai thac cung mo cua don khach.

Nguoi cu khang dinh “dang cap"

Chi trong vong mot tuan, tai TP.HCM, Hai Phong, Binh Duong... da don dap khai truong nhieu sieu thi co quy mo lon. Ngay 14/12/2006, tai TP.HCM, Metro Cash & Carry khai truong trung tam thu 7 tren dien tich 55.000m2 voi von dau tu 15 trieu USD. Sieu thi nay co 15.000 mat hang, voi kha nang phuc vu tu 3.000 - 5.000 khach/ngay. Cung ngay, Co-opMart khai truong mo hinh kinh doanh moi: sieu thi ket hop trung tam mua sam, giai tri, an uong... Diem khac biet cua Co-opMart nay la quay ke deu duoc thiet ke kieu moi, cao va rong hon, giup nha cung cap trung bay duoc nhieu mau va nguoi tieu dung co them co hoi chon lua. Co so ha tang hien dai, co cau thang truot cho xe day lien thong tuong tu nhu cac sieu thi lon tai Thai Lan, Singapore. Dich vu danh cho khach hang da dang voi an uong, ca phe, quay bar, tu van va cham soc sac dep, thanh toan qua the ATM...

Khong chi phat trien o dia ban TP.HCM, cac nha kinh doanh con mo rong dia ban sang cac tinh khac. Ngay 16.12, Parkson mo trung tam kinh doanh moi tai Hai Phong. Mot ngay sau do, CitiMart khai truong tai Binh Duong gom 3 tang nam trong khu can ho cao cap, theo mo hinh sieu thi bach hoa ket hop dien may, giai tri, mua sam...

Theo ke hoach cua Sai Gon Co-op, trong vong mot thang nua se co 5 trung tam kinh doanh moi voi quy mo tren 10.000m² di vao hoat dong tai Quang Nam, Vinh Long, Long Xuyen, Pleiku va Q.8 - TP.HCM.

Nguoi moi: Phat trien mang luoi cua hang tien ich

Cac cong ty chuyen san xuat nham vao cac cua hang chuyen doanh, dua tren loi the mat hang ma cong ty dang san xuat hoac tu cac doi tac than quen de khai thac.

Vinamilk dau tu 12 ti dong xay dung chuoi cua hang V-Mart voi muc tieu cung cap cac loai thuc pham co chat luong, co chung nhan dam bao an toan ve sinh thuc pham. Rieng nhom san pham dinh duong co du loai cho tre so sinh, nguoi lon, phu nu mang thai... Hai cua hang dau tien da khai truong ngay 9/12. Du kien trong nam 2007 se co khoang 200 cua hang V-Mart di vao hoat dong tren ca nuoc.

Vissan dang thiet lap he thong sieu thi mini tu hon 30 cua hang dai ly san co. Nham vao nhu cau tieu dung hang ngay, moi cua hang tuy dien tich bay ban tu 1.000 - 5.000 mat hang cua nhieu thuong hieu khac nhau. Hien Vissan dang phat trien mang luoi cua hang o khu vuc cac quan, huyen vung ven nhu Tan Phu, Hoc Mon, quan 12, Go Vap...

Cac he thong cua hang tien ich da ra mat nhu B&B, Small Mart 24/7, Shop & Go, 365 days... cung dang mo them nhieu diem kinh doanh moi.

Giu chat khach hang

Ba Nguyen Thi Tranh, pho tong giam doc Sai Gon Co-op noi: cac Co-opmart tai Viet Nam se phat trien cung voi nhu cau, so thich va suc mua cua nguoi co thu nhap trung binh. Cac sieu thi khai truong tiep theo se the hien net moi ve quy mo, dich vu, trang tri thiet ke va tang them cac tien ich mua sam theo nhip song hien dai”.

Doi tuong khach hang chinh va duy nhat ma Metro nham toi la khach hang kinh doanh bao gom nha buon ban nho, khach san, nha hang, nha cung cap suat an cong nghiep, nha cung cap thiet bi van phong, van phong pham. Vi the, Metro co danh muc hang hoa da dang va chuyen sau theo nhom nay.

Ong Lam Minh Huy, chu dau tu he thong sieu thi CitiMart nhan manh: moi nha kinh doanh sieu thi van dang co doi tuong khach hang rieng de khai thac.

T.L - (theo SGTT)