Tu khi su dung mang xa hoi lam cong cu de truyen thong, tiep thi, doanh thu cua MOF da tang len 30%. Do la tiet lo cua ba Nguyen Thanh Van – Giam doc truyen thong va tiep thi MOF - thuong hieu ca phe va do ngot cua Nhat Ban.
Chi phi nho, hieu qua lon
Con so tang truong doanh thu an tuong cua MOF la mot tin hieu dang mung cho cac doanh nghiep, ca nhan kinh doanh nganh hang an uong da va dang co y dinh mo cac chien dich truyen thong va tiep thi tren mang xa hoi. Ba Nguyen Thanh Van cho biet, doanh thu tang len 30% nhung chi phi bo ra rat nho, gan nhu bang 0.
Fanpage cua cac hoi nhom me an hang tren Zing Me.
Theo khao sat cua Ogilvy & Mather Chau A - Thai Binh Duong, Viet Nam la mot thi truong hap dan cho cac nha dau tu trong linh vuc dich vu an uong, boi le Viet Nam la nuoc co dan so dong va nguoi dan thuong co thoi quen an uong ben ngoai. Tinh rieng o TP.HCM da co hon 2.000 dia diem quan xa hien thi thong tin tren Internet. Tren cac mang xa hoi, cac hoi nhom yeu thich an uong hoat dong kha xom tu. Mot so hoi nhom tren Zing Me co luong thanh vien len den vai tram ngan nguoi nhu Hoi nhung nguoi thich cafe (250.000 fans), Quan xa bon phuong (93.000 fans), An vat (210.000 fans), Hoi me Fastfood (210.000 fans…
Tuy nhien, doi song nang cao trong nhung nam gan day khien nhu cau di an uong ben ngoai cua nguoi dan ngay cang khat khe va cung phan nhom sau sac hon trong nhu cau. Vi vay, trong su canh tranh quyet liet cua cac quan xa, nhieu doanh nghiep, ca nhan hoat dong trong linh vuc an uong kha nhay ben trong viec tiep can nguon khach hang moi, khong o dau xa chinh la cac khach hang day tiem nang tren mang xa hoi.
“Thuan loi dem lai tu mang xa hoi that su rat lon. Neu nhu doanh nghiep xem mang xa hoi la kenh thong tin tiep can den khach hang mot cach nghiem tuc, co su dau tu ve noi dung va tra loi, cham soc khach hang, thi cac thong tin cua doanh nghiep duoc lan truyen cung cuc ki nhanh va rong”, do la ly do ma ba Thanh Van tin tuong hinh thuc truyen thong moi nay se dem lai hieu qua cho thuong hieu MOF, ben canh hieu qua ve viec tang doanh thu deu dan nhu hien nay.
Cac cong cu marketing dac thu danh rieng cho nganh hang an uong tren Zing Me.
Tan dung cac the manh cua mang xa hoi
Khong rieng gi MOF, cac hang quan da nang dong xay dung fanpage tren cac mang xa hoi nhu Zing Me de gioi thieu va to chuc cac chuong trinh tiep thi thu hut khach hang den voi cua hang cua minh. Ho hoat dong kha soi noi va mo ra nhieu chuong trinh hap dan de canh tranh va thu hut thanh vien. MOF Cafe thuong xuyen co nhung mon qua tang xinh xan hoac cac phieu voucher danh cho cac fan tren mang xa hoi. Khach hang den voi Many Different Tastes Coffee se duoc ve chan dung mien phi, hoc cam hoa cung nhu to chuc cac ngay hoi Handmade, trao doi thu nhoi bong… Xien Que, Kool Scoop thi co nhung mon qua dam chat online hon nhu tang Zing Xu, nhac nen cho cac thanh vien Zing Me… Chi trong vong hai thang hoat dong tren Zing Me, MOF Cafe da thu hut 9.500 fans va 60.000 luot xem. Tuong tu, mot so cua hang khac moi xuat hien tren Zing Me trong vong 1-2 thang gan day cung thu hut luong fan manh, nhu Xien Que (8.000 fans), Kool Scoop (7.000 fans), Many Different Tastes Coffee (3.000 fans)…
Cac su kien canh tranh thu hut khach hang cua cac cua hang.
Ben canh viec tan dung cac the manh cua mang xa hoi nhu ket noi rong khap va toc do lan truyen nhanh, cac cua hang cung kha nhanh nhay trong viec bat tay voi nhung mang xa hoi trong nuoc co nhung cong cu marketing truc tuyen ho tro rieng biet danh cho nganh hang cua ho.
Ngoai cac tinh nang thong dung cua fanpage nhu blog, photo, status, nut chia se…, tren Zing Me con thiet ke rieng nhung cong cu kha thu vi giup cua hang tang do nhan dien tot hon nhu Trang Wellcome gioi thieu net rieng cua cua hang, ung dung Menu gioi thieu cac thuc don, Location – ban do dia diem cua hang, Khao sat y kien khach hang… Day la cac cong cu marketing ma MOF, Xien Que, Kool Scoop… da su dung, giup cho do nhan dien thuong hieu cua cua hang tang len dang ke, thu hut luong khach hang tiem nang cung nhu khach hang moi, tu do giu duoc luong khach hang trung thanh va tang luong san pham ban ra.
Ong Nguyen Van Duc Trong – Giam doc phat trien kinh doanh Zing chia se: “Su tich hop nhieu tinh nang trong mot fanpage nhu ket noi va lan truyen, gioi thieu san pham va dia diem, tham chi co the trao doi mua ban thong qua kenh thanh toan truc tuyen… se giup cho fanpage cua cua hang tiep can toi khach hang mot cach chuyen nghiep va nhanh chong. Cac doanh nghiep co the truy cap trang web http://open.zing.vn de duoc ho tro tot hon”. Vietbao.vn (Theo DDDN)
