Cac dai gia trong lang bat dong san Ha Noi dang o at tung hang voi nhieu chieu cau khach nham xoc lai thi truong khi ma cac giao dich van chua khoi sac.
> Dat nen Ha Noi tang gia, chung cu chung lai
Ngay sau khi ban hon 180 can ho o phia Tay vao cuoi nam 2009, Indochina Land tiep tuc dot chao 207 can tiep theo thuoc toa thap phia Dong cua du an Indochina Plaza Ha Noi voi gia 2.900 USD den 3.300 USD moi m2. De giam tai ganh nang tai chinh cho khach hang, chu dau tu da hop tac voi ngan hang Vietcombank cho nguoi mua vay tra gop 60% gia tri can ho trong 20 nam.
Duoc menh danh la New York giua long Ha Noi, khu nha lien ke gan 1.500 m2 thuoc du an Richland Southern (Cau Giay - Ha Noi) ban giao 22/4 toi cung mien phi quan ly toa nha, bao gom quan ly hanh chinh, bao ve, ky thuat dien nuoc, cham soc cay canh va tap vu trong hai nam dau. Khach hang se duoc mien phi dich vu tri gia 10.000 - 12.000 dong mot m2 nha mot thang.
Du an hang sang Azura (Da Nang) ra mat ngay 16/4 o Ha Noi cung dua ra chien thuat khuyen mai giam 5% gia tri can ho cho nhung khach hang dat mua trong hai ngay dau tien. Voi gia ban tu 1.500 den 3.000 USD moi m2 cho cac can ho co 1-4 phong ngu, chu dau tu VinaCapital da khien thi truong kha soc, boi thuc te voi nha dau tu Ha Noi, mua mot can ho gia goc khong don gian chu dung noi toi chuyen duoc khuyen mai.
Du an Keangnam Hanoi Landmark Tower van dinh dam tren thi truong mac du lien tiep xay ra cac su co ve tai nan lao dong khien khong it nguoi ban tin ban nghi. Tuy nhien, gioi chuyen gia danh gia, chien thuat cua chu dau tu mo ban not 20% con lai trong tong so hon 900 can ho dang xay do tren duong Pham Hung dung vao thoi diem nhay cam, khi co qua nhieu i xeo quanh cac su co chua cham dut, la mot hanh dong khon ngoan vi nho vay ma du an noi nhu con.
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| Trong khi thi truong chung cu chung lai, nhieu chu dau tu du an hang sang o at xa hang. Anh: CBRE. |
Theo danh gia cua Cong ty TNHH CB Richard Ellis Viet Nam (CBRE), nhu cau can ho hang sang co gia tren 1.500 USD moi m2 tai thi truong Ha Noi dang rat thap. Thong ke cho thay, trong quy mot co khoang tren 5.000 can ho duoc chao ban, trong do, 91% la hang trung cap, 4% la hang binh dan va 5% hang sang. Cac du an hang sang duoc chao ban lai chu yeu do tien do ban cham tu dot truoc.
Tuy nhien, buoc sang dau quy hai, hang loat du an hang sang duoc o at ban ra voi nhung chieu cau khach ram ro co the coi la buoc dau tai khoi dong phan khuc nay. Ong Dang Hung Vo, co van cap cao cua Bo Tai nguyen Moi truong cho rang, khi thi truong dang chung lai, viec tang gia ban se kho duoc thi truong chap nhan buoc cac chu dau tu phai co cac chieu cau khach de kich cau. Buoc sang quy 2, dia oc Ha Noi se khoi sac, do do, cac chu dau tu da tung hang don dau thi truong.
Cung theo ong Vo, nha dau tu luon tim cach ban hang bang moi gia. Tranh thu luc thi truong chung lai, cac chu dau tu mo dot khuyen mai bang nhieu hinh thuc de day nhanh luong hang ton kho dang co. Giam gia ban luon duoc nhieu nguoi quan tam vi hinh thuc nay giup cho khach hang co the so huu duoc cac can ho gia cao ma binh thuong kho tiep can. "Chien thuat nay se vo cung gia tri boi co the tang suc mua nhat la khi thi truong dang chung lai. Cac chu dau tu da tinh toan ky de co the nhanh chong thu hoi von, som quay vong cho du an tiep theo nen cac hinh thuc khuyen mai luon dat trong mot gioi han nhat dinh", ong Vo noi.
Ong Matthew Koziora, Giam doc kinh doanh va Tiep thi Cong ty VinaCapital, cho rang, mac du thi truong can ho cao cap Ha Noi ban kha cham, khach hang Ha thanh van duoc nhieu nha dau tu nham den. Doi voi phan khuc cao cap, cac chu dau tu khong huong den doi tuong khach hang so dong, ma chi tap trung vao mot so khach hang tiem nang. Ong Matthew Koziora nhan dinh, nhung du an co chat luong tot van ban chay neu nhu chu dau tu dua ra cac chinh sach gia phu hop vao dung thoi diem cung nhu co cac hinh thuc khuyen mai hap dan. “Gia khoi diem cao, thay e, chu dau tu moi ha thap xuong se khong tao duoc niem tin cho khach hang. Chu dau tu khon ngoan se dua ra muc gia hop ly di tu thap den cao de tham do phan ung thi truong”, ong Matthew Koziora noi.
Theo ong Nguyen Dung Minh, Giam doc Bo phan Dai ly Ban hang Cong ty nghien cuu Bat dong san Savills Viet Nam, trong khi thi truong dang chung lai, cac chu dau tu tham gia vao thi truong cao cap da phai co mot qua trinh phan tich va lap du an dau tu rat lau. Du an cao cap thuong co cong ty tai chinh dung sau lung nen nguon von dam bao. Ong Minh nhan dinh, trong thoi gian qua, gia ca nguyen vat lieu cung nhu lai suat ngan hang phap phong khien nhieu chu dau tu tu y tang gia ban gay mat long tin cho khach hang. Tuy nhien, doi voi cac can ho cao cap, chu dau tu co kinh nghiem trong qua trinh lap du an nen it xay ra hien tuong bat ngo tang gia. Vi vay, phan khuc nay van duoc khach hang yen tam lua chon.
"Xay dung du an khong phu thuoc hoan toan vao tien do ban hang, do do, chu dau tu cac du an cao cap khong phai chiu ap luc xa hang. Ho co the ban hang thanh nhieu dot ngay ca khi thi truong tram lang de don dau thi truong", ong Minh noi.
Hoang Lan
