10 thuong hieu noi tieng nhat the gioi
Khong ngac nhien khi “phong do dinh cao” cua 5 dai gia dung dau danh sach chang may may suy chuyen trong suot 1 nam qua. Do la nhung ten tuoi ma khap cac ngo ngach the gioi da quen mat thuoc ten: Coca-Cola,Microsoft, IBM, GE, Intel…
Xin gioi thieu 10 guong mat dau tien trong danh sach 100 thuong hieu duoc nguoi tieu dung ua chuong nhat nam 2006, do BusinessWeek va Interbrand - hai tap chi uy tin hang dau trong linh vuc danh gia thuong hieu - binh chon. 1. Coca-Cola Tru so: My Tong tri gia: 67 trieu USD Nam 2005: Xep hang: 1; Tri gia: 67,525 trieu USD
Mac du “con khat soda” cua dan tinh the gioi dang voi dan nhung voi chieu tung o at cac dong san pham moi, ga khong lo nganh nuoc ngot nay van luon di dau trong nhung san pham duoc binh chon duoc ua chuong nhat. Trong khi do, doi thu duoc coi la dang gom nhat cua hang, Pepsi, chi dung vi tri thu 21 trong bang xep hang. 2. Microsoft Tru so: My Tong tri gia: 56,926 trieu USD Nam 2005: Xep hang: 2 ; Tri gia: 59,941 trieu USD
Nhung moi de doa tu hai doi thu nang ky Google (dung thu 23 trong danh sach) va Apple (vi tri 38) van chua du suc ha guc su thong tri cua Windows va Office. 3. IBM Tru so: My Tong tri gia: 56,201 trieu USD Nam 2005: Xep hang: 3; Tri gia: 53,376 trieu USD
Sau khi trut bo gang nang cua hoat dong kinh doanh PC loi nhuan thap sang cho Lenovo, IBM gio day dang no luc vuon len cung dang cap cua cac nha lanh dao doanh nghiep. 4. GE Tru so: My Tong tri gia: 48,907 trieu USD Nam 2005: Xep hang: 4; Tri gia: 46,996 trieu USD
Thuong hieu ma ong to Thomas Edison xay dung tu nam 1890 gio day da co mat tren kha nhieu chung loai hang hoa, tu chiec lo suoi truyen thong cho den the tin dung hien dai, con trong linh vuc san xuat xe hoi co le la “mien ban”. 5. Intel Tru so: My Tong tri gia: 32,319 trieu USD Nam 2005: Xep hang: 5; Tri gia: 35,588 trieu USD
Loi nhuan va thi phan khong chi la hai thu duy nhat ma IBM de lot vao tay doi thu ADM trong nam qua. Hau qua, khong nhung cong ty danh mat so luong lon khach hang trung thanh ma gia tri thuong hieu IBM cung truot doc den 9%. 6. Nokia Tru so: Phan Lan Tong tri gia: 30,131 trieu USD Nam 2005: Xep hang: 6; Tri gia: 26,452 trieu USD
Nhung mau thiet ke thoi trang, nhung dong dien thoai gia re lien tuc danh rieng cho dan tinh cac nuoc dang phat trien da giup Nokia “lan san” doi thu de dang trong thoi gian qua. 7. Toyota Tru so: Nhat Tong tri gia: 27,941 trieu USD Nam 2005: Xep hang: 9 ; Tri gia: 24,837 trieu USD
Hang xe hoi lon nhat Nhat Ban hien dang bam sat nut GM trong cuoc dua gianh vi tri No1 trong nganh san xuat oto the gioi. Nhung buoc tang truong chac chan tren thi truong My (thuong tren 10%) cang khang dinh muc do “nguy hiem” cua dai gia nay. 8. Disney Tru so: My Tong tri gia: 27,848 trieu USD Nam 2005: Xep hang: 7; Tri gia: 26,441 trieu USD
Tan Tong Giam doc dieu hanh Robert Iger moi day vua thuc hien cu dot pha trong chien luoc banh truong thuong hieu: mua lai toan bo Pixar - mot trong nhung hang xuat phim hoat hinh hang dau the gioi, dong thoi cho mot loat cac chuong trinh truyen hinh cua Disney “do bo” ngap tran tren Internet va iPod. 9. McDonald"s Tru so: My Tong tri gia: 27,501 trieu USD Nam 2005: Xep hang:8; Tri gia: 26,014 trieu USD
Chien dich marketing moi cam ket vi suc khoe lanh manh cua cong dong, nhan manh hinh anh nhung chiec banh mi kep salad gia phai chang da giup hang do an nhanh hang dau the gioi dat loi nhuan lien tuc trong 4 nam tro lai day. 10. Mercedes-Benz Tru so: Duc Tong tri gia: 21,795 trieu USD Nam 2005: Xep hang: 11; Tri gia: 20,006 trieu USD
Dong mui kin S-Class va dong SUV M-Class dang giup hang xe hoi nay “danh bong” lai danh tieng ve chat luong von da kha lu mo trong may nam gan day. Tuy nhien, de bu dap nhung ton that do chi phi cao va loi nhuan bien thap thi phai mat them mot thoi gian dai nua. Dung sau top 10 thuong hieu tieu bieu nhat, 10 thuong hieu bam sat nut (theo thu tu) bao gom: Citi Bank, Marlboro, Hewlett-Packard, American Express, BMW, Gillette, Louis Vuitton, Cisco, Honda, Samsung... Khoi Vinh Theo Business Week |
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