Vi sao khach hang moc tien ra mua iPhone 4S

Tags: Viet Nam, thiet bi dien tu, Lich su loai nguoi, ban chay nhat, hon rat nhieu, diem hien tai, nguoi su dung, khach hang, nang cap, ra mat, vi sao, thi truong, thoi diem, 1, trieu


iPhone 4S dang roi ke hang voi toc do chong mat va tro thanh thiet bi dien tu ban chay nhat trong lich su loai nguoi. Cau hoi dat ra la, bang cach nao Apple van thuyet phuc duoc khach hang mua iPhone 4S?
Den thoi diem hien tai, chung ta deu da biet rang iPhone 4S la chiec smartphone ban chay nhat tu truoc den nay cua Apple voi 4 trieu may ban ra chi sau 3 ngay len ke so voi 1,7 trieu may cua iPhone 4 va 1 trieu may cua iPhone 3GS trong cung thoi ky. Di nhien day khong phai la dieu gay ngac nhien. Ngay trong 1 bai viet truoc day toi da dua ra nhung du doan ve viec iPhone 4S se tiep tuc la chiec smartphone ban rat chay. Co ban doc thac mac rang neu nhu iPhone 4S thuc su gay ra nhieu that vong den the, thi tai sao doanh so ban hang cua iPhone 4S van cao ngat nguong?
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Truoc het, can khang dinh rang gioi mo dao noi chung, va nguoi ham mo Apple noi rieng deu co quyen that vong ve 1 san pham nhu iPhone 4S. 1 nam ruoi nghien cuu va phat trien de cuoi cung cho ra 1 san pham ma ve co ban la "binh cu ruou moi", iPhone 4S khong thoa man duoc nhung ky vong cua nguoi su dung dat vao Apple.
Nhung dieu ay khong cat nghia duoc ly do vi sao iPhone 4S lai ban chay toi vay?
Them nha mang
Thanh cong cua iPhone 4S co the noi co 1 phan rat lon dong gop cua nguoi My. Hoi giua nam ngoai, thoi gian dau iPhone 4 ra mat tai My chi co nha mang AT&T nam giu doc quyen phan phoi chiec smartphone nay tren dat My. Sau do vai thang, Verizon, nha mang lon nhat o My moi duoc quyen phan phoi phien ban CDMA cua iPhone 4. Co the thay o 1 quoc gia ma cac thiet bi dau cuoi thuong bi gioi han chat che va phu thuoc nhieu vao cac nha mang nhu Hoa Ky, 1 nguoi su dung dien thoai gi chiu anh huong rat lon vao viec nha mang cua nguoi do co chap nhan phan phoi thiet bi ay hay khong.
Va viec iPhone 4 bi khoa vao mang AT&T o thoi diem len ke khien cac khach hang su dung mang Verizon, Sprint khong the mua duoc chiec smartphone nay. Doi voi iPhone 4S cau chuyen hoan toan khac. Viec bo sung them Verizon va Sprint ngay trong ngay dau len ke cua iPhone 4S khien chiec smartphone nay co toi 260 trieu khach hang tiem nang so voi con so 98.6 trieu khach hang neu chi tinh rieng AT&T. Viec so luong khach hang tang gap hon 2 lan ruoi cong voi thuc te rang 52 trieu khach hang dung mang Sprint moi chua he "biet mui" iPhone khien iPhone 4S nhay vao 1 thi truong moi voi tiem nang hon han nhung nguoi tien nhiem cua minh.
Nang cap
Mac du iPhone 4S khong con co kha nang bo xa cac doi thu Android nhu iPhone 4 da lam vao thoi diem ra mat. Tuy nhien iPhone 4S van la chiec iPhone tot nhat vao thoi diem hien tai.
Va thoi diem hien tai, co the noi, voi nhung nguoi dung iPhone muon nang cap thi iPhone 4S la su lua chon hop ly nhat, va dong thoi cung la... duy nhat. Tat ca nhung nguoi cho doi iPhone 5 de nang cap gio day chi con 2 su lua chon: Len iPhone 4S hay chuyen han sang 1 thiet bi chay Android.
Ma doi voi 1 khach hang da tung su dung iDevices, dac biet la o cac thi truong nhu Chau Au, Chau My, noi ma cac noi dung so tren iDevices nhu nhac ban quyen, ung dung thuong co gia tri vuot xa gia cua 1 chiec iPhone mua moi, nguoi su dung thuong rat kho "dut ao" voi cac iDevices de chuyen sang cac dong thiet bi khac nhu Android hay Blackberry.
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 Camera la 1 trong nhung cai tien quan trong cua iPhone 4S
Chua ke den viec gia iPhone 4S o My hoan toan khong co hien tuong cao den "vo ly" nhu o Viet Nam, vi vay bo ra 200$ de nang cap len 1 thiet bi nhu iPhone 4S tu iPhone 4 hay 3GS la dieu nam trong tam tay cua da phan nguoi phuong Tay. Hon nua, mot khi da quen voi cac ung dung tren iOS, rat it nguoi muon chuyen sang Android vi cac ung dung tuong duong tren Android co the khong ton tai hoac co the co chat luong toi hon.
Voi con so hang tram trieu iPhone hien dang luu hanh tren toan the gioi, chung ta co the thay iPhone 4S hien dang co 1 luong khach hang tiem nang cuc lon. Va neu ban so sanh luong nguwif dung iPhone hien tai voi thoi diem iPhone 4 ra mat, ban se hieu duoc vi sao iPhone 4S lai ban tot hon iPhone 4 nhieu den vay: 120 trieu iPhone 4 ban ra trong 1 nam ruoi vua qua chac chan da giup doi quan iFan lon manh hon rat nhieu.
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Toc do cua iPhone 4S nhanh hon iPhone 4 kha nhieu cung la mot ly do khien nhieu nguoi muon nang cap
Nhung nguoi cho doi iPhone 5 de nang cap chac chan co khong it nguoi that vong. Tuy nhien khi moi chuyen lang xuong, nguoi ta nhan ra rang minh chi co 1 su lua chon la iPhone 4S. Nhung su that vong cua khach hang khong the hien tren giay to, ma thay vao do la con so 4 trieu may khien tat ca phai giat minh va Apple thi rat ha he. 1 nam ruoi qua, nhung ai co y dinh nang cap deu nin tho cho iPhone 5. Va khi iPhone 4S ra mat, chi don gian la Apple "mo cua xa lu" cho hang chuc, tham chi la hang tram trieu khach hang dang mong ngong. Dieu nay giai thich ly do khien iPhone 4S co duoc khoi dau tot den vay.
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1 bai hat tren iTunes Store ban voi gia 0,99 USD. Thu tuong tuong neu ban da mua 500 bai, lieu ban co muon nang cap len Android khi ma nang cap len iPhone 4S chi mat co 200 USD
Noi tom lai, thanh cong cua iPhone 4S khong phai den tu viec loi keo them khach hang moi bang 1 cong nghe an tuong, 1 thiet ke bat mat ma la ket qua cua he thong "chan dat" va rang buoc khach hang qua hieu qua cua Apple ngay tu phien ban iPhone dau tien. Va chinh nhung su rang buoc ay khien Apple giu chan khach hang cua minh rat chac. Bat luan thiet bi ra sau iPhone 4S la iPhone 5 hay... iPhone 4SS, dung qua ngac nhien neu ban lai thay doanh so chiec smartphone "next gen" cua Apple mot lan nua pha ky luc. Viec iPhone van dang tiep tuc ban ra voi toc do chong mat khien thi truong danh cho chiec smartphone the he ke tiep cua Apple ngay cang lon hon, va mot he qua truc tiep la lai co nhieu nguoi muon nang cap hon.
Cac yeu to khac
Thay vi 5 quoc gia truyen thong nhu My, Phap, Duc, Nhat, Anh ma Apple van chon de phat hanh iPhone dot dau, voi iPhone 4S co them 2 quoc gia duoc phat hanh trong dot nay do la Uc va Canada. Dieu nay khien iPhone 4S co do phu rong hon rat nhieu so voi cac tien nhiem. Su ra di cua Steve Jobs ngay sau khi iPhone 4S ra mat cung gop phan ham nong lai su kien va huong anh den san khau vao Apple, gan nhu giup iPhone 4S co duoc su chu y nhu khi Apple ra mat iPhone 5. Nhung su ket hop do da khien iPhone 4S tro thanh san pham cong nghe ban chay nhat moi thoi dai voi hon 4 trieu don vi roi ke chi sau co 3 ngay.
Chua ke den viec thoi gian ra mat cua iPhone 4S dang rat can ke dot mua sam cuoi nam cua cac nuoc phuong Tay. Dieu nay giup iPhone 4S co the co duoc su khoi dau an tuong hon so voi nhung tien nhiem von ra mat vao mua he.
Ket
Co mot thuc te trong kinh doanh nhu the nay: San pham ban chay nhat doi khi khong phai la san pham tot nhat. Toi cho rang dieu nay dung voi iPhone 4S. Co le de danh gia iPhone 4S chung ta se can nhin vao 1 thi truong ma nguoi tieu dung it bi anh huong boi cac chieu bai rang buoc cua Apple. Va Viet Nam chinh la 1 vi du dien hinh cho thi truong nhu the. Doi voi nguoi Viet Nam ma dai bo phan thuong it mua ung dung hay cac noi dung so tu iTunes Store, viec thay doi nen tang tu iOS sang Android hoac nguoc lai thuong it khien chung ta phai "lan tan". Chinh vi vay suc tieu thu cua iPhone 4S o 1 thi truong nhu Viet Nam moi thuc su la thuoc do danh gia chinh xac va it bi chi phoi hon ca.
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Va hien tai, theo nhu quan sat, moi chi sau 5 ngay ve nuoc, iPhone 4S da bat dau co xu huong ruc rich giam gia. Nhung chiec iPhone 4S dau tien ve nuoc duoc dinh gia 30 trieu dong, sau do la 28 trieu cho dot hang thu 2 va hien tai la 24.6 trieu dong chi sau 5 ngay co mat o thi truong trong nuoc. Chua ke den viec ban quoc te cua iPhone 4S duoc dinh gia thap hon rat nhieu so voi iPhone 4 thoi diem vua ve nuoc (30 trieu so voi 40 trieu). Tien nhiem cua iPhone 4S tung giu gia lau hon rat nhieu (30 trieu cho ban World trong suot nhieu thang lien).
Thanh cong cua iPhone 4S khong phai la dieu gi qua bat ngo, nhung dieu khien toi cam thay bat ngo la so luong nguoi san sang nang cap tu iPhone 4 len iPhone 4S cao hon han du kien. Duong nhu sau khi nhung that vong ban dau qua di, nguoi dung iPhone 4 nhan ra rang chip loi kep, camera tot hon, iOS 5 va Siri van la nhung nang cap dang tien.
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